JAN-PRO, one of the nation’s leading commercial cleaning franchises, came to Thrive Local to strengthen its online reputation and establish a reliable review management process across eight service locations.
Despite completing hundreds of cleaning projects over several years, the company had an average Google rating of 3.9 stars. It also lacked a structured approach to generating and managing reviews.
Since partnering with Thrive Local, JAN-PRO has seen a remarkable 233% increase in review volume and its overall rating jumped from 3.9 to 4.5 stars. Currently, 84% of its total reviews are 5-star ratings.
4.5
Average Star Rating
+233%
New Reviews
Project Overview
JAN-PRO reached out to Thrive Local seeking a comprehensive solution to generate more 5-star reviews while minimizing negative feedback. As an established commercial cleaning franchise with years of experience and hundreds of completed projects, it has built strong client relationships but never implemented a systematic process for requesting reviews.
The company was particularly interested in automated review email alerts and monthly reporting to stay on top of its online reputation. With access to extensive client lists spanning several years of high-value, memorable projects, JAN-PRO was well-positioned to leverage Thrive Local’s review generation services.
The Results
Thrive Local implemented a strategic drip campaign over several months, reaching out to existing and previous clients from JAN-PRO’s extensive database. The multi-month approach ensured consistent review generation without overwhelming clients with requests.
This resulted in a 233% uptick in review volume, with 84% of all reviews now 5-star ratings.
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About the Client
JAN-PRO Cleaning & Disinfecting is a nationally recognized leader in commercial cleaning. The company has grown to over 8,000 cleaning franchisees and market leadership in 41 states throughout nine countries.
