Thrive Services Used
Search Engine
Optimization (SEO)
Pay-Per-Click (PPC)
Advertising
Paid Social
Media Advertising
Organic Social
Media Marketing
Project Overview
A roofing company partnered with Thrive Internet Marketing Agency to accelerate lead generation and reduce its dependence on insurance-based work. With limited internal marketing resources and a developing digital footprint, the company needed a strategic approach to quickly capture market share and establish itself as a trusted provider.
Over a five-month engagement, Thrive deployed a full-funnel marketing strategy across paid and organic channels. Paid and social campaigns generated hundreds of qualified leads and significantly expanded the brand’s reach within its target market. The result was a 19% lift in organic traffic and a 450% increase in domain authority, leading to a 226 rise in overall conversions.
The Results
+266
Total Conversions
+439K
Social Media Reach
+450%
Domain Authority
+224
Monthly Leads
Thrive’s targeted digital strategy helped the residential roofing company attract high-intent homeowners needing roofing services. Within just five months, Thrive delivered the following key gains:
Search Engine Optimization (SEO)
- Organic Traffic: +19%
- Domain Authority: +450%
- SEO Leads: +120
- New Website Users: +895
Pay-Per-Click (PPC) Advertising
- Conversion Rate (PPC): 7.48%
- PPC Conversions: +55
- Sitewide Conversion Rate: 5.23%
- PPC Leads: +65
Paid Social Media Advertising
- Paid Social Leads: +35
- Conversion Rate (Paid Social): 6.90%
Organic Social Media Marketing
- Social Media Followers: +137
The Execution
Thrive implemented a lead-generation-focused marketing strategy that balanced paid acquisition, search optimization and consistent brand-building efforts. Each channel played a distinct role in driving measurable growth.
Pay-Per-Click (PPC) Advertising
Thrive launched search campaigns centered on localized roofing keywords to generate immediate traffic from homeowners actively seeking services. The team tested multiple ad variations to improve click-through rates and reduce wasted spend through negative keyword expansion. Ad scheduling was adjusted to match peak activity hours, while conversion tracking was closely monitored to optimize campaign efficiency.
Paid Social Media Advertising
Paid social campaigns were optimized around in-platform Meta lead forms, which outperformed traditional landing page strategies in both engagement and conversion volume. This adjustment significantly reduced the cost per lead and improved overall inquiry quality. In addition, the team continually tested various creative formats, targeting layers and audience segments to validate performance.
Search Engine Optimization (SEO)
Thrive’s structured backlink campaign contributed to a 450% increase in domain authority, and key business listings were verified and optimized to improve local map presence. New website users rose to 895 in the reporting period, supported by steady organic traffic growth.
Organic Social Media Marketing
Organic content supported paid efforts by reinforcing brand presence and driving engagement. While not the primary lead source, organic social played a complementary role in sustaining visibility and trust with the target audience.
The Next Steps
To sustain momentum and build on recent performance gains, Thrive will continue refining strategy and execution across all service areas:
Pay-Per-Click (PPC) Advertising
Efforts will focus on improving campaign efficiency by expanding negative keyword lists and testing fresh ad copy to increase relevance and click-through rates. Thrive will also begin testing Target CPA bidding strategies to help lower cost-per-click and drive more cost-effective conversions.
Paid Social Media Advertising
Paid social campaigns will evolve with the introduction of job title targeting and new creative formats, including testimonial-based and video content. Retargeting strategies will be enhanced to improve conversion rates from warm audiences, and CRM data will be used to build refined lookalike audiences for increased acquisition at scale.
Search Engine Optimization (SEO)
The SEO team will maintain content production, focusing on publishing targeted blog posts and location-specific pages to expand keyword coverage. Finalizing Google Business Profile (GBP) verification remains a key priority in enhancing local visibility. In addition, backlink acquisition and regular GBP post updates will continue to strengthen domain authority and local search rankings.
Organic Social Media Marketing
Organic efforts will continue to focus on brand consistency and engagement. The team will maintain an active posting schedule using Sked for streamlined approvals, while content themes will be adjusted as needed to support and complement paid media messaging.
