Thrive Services Used
Pay-Per-Click (PPC)
Advertising
Search Engine
Optimization (SEO)
Project Overview
A high-end rehabilitation center specializing in mental and behavioral health sought to improve its lead generation and organic visibility. Despite offering premium care and a strong service model, the center faced challenges in attracting the right audience through digital channels.
The client partnered with Thrive Internet Marketing Agency to increase patient inquiries and organic growth. Thrive implemented a strategic mix of SEO and PPC solutions, including local landing pages, treatment-specific content and refined paid search targeting. In the first quarter, paid conversions surged by +504%, while organic conversions jumped by +580%.
The Results
+504%
Paid Conversions
+580%
Organic Conversions
-50%
Cost Per Conversion
+150
Keywords Ranked
Thrive’s targeted digital strategy connected the rehabilitation center with high-intent audiences, resulting in rapid growth in lead volume and search visibility. Since the beginning of the partnership, the client has experienced sustained improvements in online engagement and a higher volume of qualified inquiries.
Thrive’s involvement drove the following key improvements:
Pay-Per-Click Advertising (PPC)
- Paid Conversions: +504% (from 46 to 277)
- Cost Per Conversion: $51.24 (down nearly 50%)
- Clicks (Q1): 1,800
- Paid Conversion Rate: 16%
Search Engine Optimization (SEO)
- Organic Traffic: +10%
- Organic Conversions: +580%
- Keywords Ranked: +150
- New Website Users (Q1): 2,051
- Impressions: 33,882
- Total Sessions: 4,309
- Average Engagement Rate: 56%
- Phone Calls via Google Business Profile: 149
- Website Clicks via Google Business Profile: 1,413
The Execution
From the outset, Thrive worked closely with the client to ensure all marketing efforts aligned with long-term business objectives. Performance data was consistently reviewed through detailed reporting and quarterly business reviews, allowing for agile campaign adjustments. This proactive approach ensured all campaigns worked cohesively to support the client’s goals.
Pay-Per-Click Advertising (PPC)
Thrive crafted a precision-targeted PPC strategy to reach high-income individuals within the client’s service areas. Using geo-targeting and keyword refinement, Thrive positioned the center’s ads in front of users actively seeking premium rehabilitation services. Ad creatives were built around trust, exclusivity and clinical excellence, aligning with the center’s luxury positioning. Regular testing and bid adjustments ensured the campaigns remained cost-efficient while maximizing exposure.
Search Engine Optimization (SEO)
To improve organic visibility, Thrive executed a comprehensive SEO plan centered on developing localized landing pages and treatment-specific content clusters. Each page was optimized for search engines and user experience to attract individuals searching for relevant services in specific regions. Technical audits addressed issues affecting site performance, while content rollouts and off-site backlinking helped establish authority within the competitive behavioral health space.
The Next Steps
To maintain momentum and build on early successes, Thrive will continue expanding keyword coverage and developing additional landing pages tailored to local and treatment-specific search intent. Ongoing SEO efforts will include technical audits, strategic content rollouts and a focused backlink acquisition plan to strengthen domain authority. On the paid side, Thrive will test new ad copy variations, refine bidding strategies and apply performance-driven optimizations to ensure continued campaign growth.
