Thrive Services Used
Paid Social Media
Advertising
Project Overview
A luxury fashion brand specializing in high-end apparel partnered with Thrive Internet Marketing Agency to generate awareness for its new website and brand launch. Entering the market as a completely new business, the client sought to reach an affluent audience and drive online sales of their premium-priced products.
Thrive developed a targeted paid social media campaign to capture attention in select high-income markets. The team narrowed the audience to affluent zip codes and paired the targeting with highly engaging ad creatives. The campaigns generated 36,411 clicks since launch and delivered over 119,861 impressions, building strong visibility in a highly competitive market.
The Results
+119,861
Impressions
+36,411
Clicks
+174
Adds to Cart
+3%
Click-Through Rate
Thrive’s creative campaigns gained early traction and visibility in competitive luxury markets. As a new brand, the client captured attention from the right audience, driving measurable engagement and conversions.
The Execution
Thrive implemented a paid social media strategy to establish market visibility and credibility for a new entrant in the luxury fashion eCommerce space. Given the brand’s positioning within the high-end apparel sector, the campaigns required precise targeting, thoughtful phasing and continuous refinement to build a foundation for sustainable growth.
Targeted Audience Segmentation
The campaign strategy concentrated on women in select high-income zip codes in the Los Angeles area. This geographic and demographic segmentation allowed Thrive to focus resources on a narrow but highly valuable audience most likely to engage with and purchase premium fashion products.
Phased Campaign Approach
The engagement began with an emphasis on brand awareness and website visits. This initial phase was critical, as the client was simultaneously launching a new brand and a new website. Establishing awareness created credibility in a competitive industry and familiarized the target audience with the brand identity.
Creative Development and Messaging
Thrive produced creative assets that aligned with the expectations of a luxury audience. The campaigns featured visually compelling imagery and messaging tailored to convey exclusivity and sophistication. Early engagement data indicated that the target audience responded positively to the creative direction, resulting in high impression counts and meaningful engagement from the outset.
Ongoing Strategic Reviews and Optimization
Performance was monitored through weekly strategist audits. These reviews enabled the team to identify which audience segments generated the highest returns and to adjust campaigns accordingly. Continuous refinement ensured that ad spend was allocated effectively and campaign objectives remained aligned with the client’s goals.
What’s Next?
With brand awareness firmly established during the first year of the partnership, Thrive’s next strategic priority is to transition the focus toward website purchases. This phase will aim to convert visibility and engagement into measurable sales growth.
