Thrive Services Used
Search Engine
Optimization (SEO)
Project Overview
Qualis, a roofing company serving Austin and the Dallas-Fort Worth area, was generating steady traffic but struggled to turn website visits into real business opportunities. Despite investing in its digital presence, conversions lagged behind expectations. The company partnered with Thrive Internet Marketing Agency to uncover gaps in its online strategy and create a path toward measurable growth.
Thrive responded with solutions that strengthen both visibility and conversion efficiency. The approach centered on reworking high-priority service pages, improving site performance and building authority through targeted content and backlink campaigns.
Addressing technical and content gaps allowed Thrive to set the stage for measurable, long-term growth. Within the first two quarters, the partnership drove a 68% increase in organic conversions and a 34% rise in organic sessions, proving the effectiveness of a focused search engine optimization (SEO) strategy.
The Results
+7,725
Organic Sessions
+2,000
Organic Conversions
+122
New Organic Users
+25%
Sitewide Conversion Rate
Thrive provided SEO services for a residential home services company over a nine-month engagement. The client, whose market is residential homeowners, wanted to increase organic traffic and generate more conversions. Their short-term focus was local search visibility, while their long-term objectives included stronger keyword positions and a higher authority score.
The strategy combined several initiatives, which generated consistent progress across key areas:
- 34% Increase in Organic Sessions
More potential customers found the company online, with overall organic sessions climbing steadily through the first two quarters of 2025.
- 68% Increase in Organic Conversions
A significant boost in conversions indicated that visitors were not only finding the business but also taking action, therefore moving closer to becoming paying customers.
- 49% Increase in Organic New Users
Nearly half of the additional traffic represented new audiences discovering the company for the first time. This growth in reach confirmed that targeted SEO tactics were improving brand visibility and expanding market share.
- 18% Increase in Sitewide Conversion Rate
The website’s overall efficiency improved. Visitors engaged more effectively with the site, leading to a higher conversion rate across all pages.
These results strengthened the company’s flow of leads, setting it on a path of consistent digital growth with measurable returns.
The Execution
Qualis had a solid digital presence but was not generating the expected conversions. The main issue was turning site traffic into qualified leads.
During the engagement, Thrive faced two key obstacles. First, website updates must be balanced with SEO activities, requiring careful scheduling and prioritization. Second, strategic choices needed to be made to ensure improvements created measurable outcomes.
Strategy and Implementation
Thrive addressed the challenges with a phased SEO strategy. Priority was given to service and top-performing location pages, as these had the most immediate potential to generate traffic and conversions. After improvements were made to those areas, work expanded to less-visited service and lower-volume location pages. This methodical approach lifted performance across the entire site.
Technical improvements supported these efforts. Site speed enhancements, minor design changes and technical SEO updates improved usability and crawlability.
Quick Wins
One of the earliest successes came from onsite technical updates completed just before a major Google algorithm change. When the update went live, the client’s SEO performance rose sharply. This gave the site an early boost and confirmed the effectiveness of the adjustments.
Biggest Wins
After three months, organic performance and referral traffic were strong enough to support lead generation without paid campaigns. The ability to rely on SEO as the primary source of new business marked the biggest achievement of the project.
What’s Next?
The next phase of the engagement will focus on expanding search visibility beyond the client’s primary market in Arlington. Efforts will target additional service areas to broaden reach and attract new audiences.
The strategy will include optimizing location-specific pages, strengthening local SEO signals and building authority across multiple geographic markets.
