Thrive Services Used
Search Engine
Optimization (SEO)
Project Overview
A commercial and industrial land-clearing service provider partnered with Thrive Internet Marketing Agency to strengthen its digital footprint in highly competitive local markets. Despite offering top-tier services, the company struggled to appear in search engine results across multiple service areas.
The client turned to Thrive with three objectives: outrank the competition in location-based search rankings, generate more qualified leads and improve brand visibility among business-to-business (B2B) and business-to-consumer (B2C) audiences.
Thrive launched a focused SEO strategy tailored to the company’s location-driven service model. Through technical enhancements and authority-building tactics, Thrive delivered strong early wins for the client.
Within months, the business experienced a 291% increase in organic conversions, a 372% rise in new organic users and achieved top 3 rankings across priority service locations.
The Results
+291%
Organic Conversions
+372%
New Organic Users
+57%
Daily Engagement Rate
+595
New Website Users
Thrive’s strategic approach significantly elevated the client’s visibility in local search results. Our team helped the client secure top positions on Google for numerous commercial and residential land-clearing terms. This improved search presence allowed the business to attract more qualified traffic and convert new visitors into leads at a markedly higher rate.
In less than a year, the collaboration with Thrive delivered the following year-to-date results:
- Organic conversions: +291%
- New Organic Users: +372%
- Average Daily Engagement Rate: +57%
- Monthly Traffic: +1,476
- New Website Users: +595
- Organic Traffic: +752
The Execution
Thrive’s SEO strategy centered on dominating local search by creating targeted location pages. Working closely with the client, Thrive identified high-value geographic areas and executed a tactical rollout to drive qualified traffic.
Key initiatives included:
- Development of keyword-optimized landing pages for core service locations
- On-page content updates to improve relevance and search performance
- Resolution of technical issues flagged in Google Search Console to strengthen site health
- Launch of a backlink campaign to elevate the site’s Domain Authority (DA)
These actions delivered immediate and sustained ranking improvements:
- Most high-priority keywords secured Page 1 positions
- Dozens of new keywords began ranking each month
- Achieved #1 rankings for branded terms and key industry-specific search queries
- Ranked #1 for most location pages
Supporting these gains, Thrive also drove growth in the site’s authority signals:
- Backlinks increased by 14, reaching a total of 199
- Referring domains increased by 9, totaling 116
This combination of technical refinement, content depth and off-page authority helped position the client as a top contender across their most competitive service areas.
Looking ahead, Thrive is focused on two key growth initiatives to build on the campaign’s momentum.
First, the team will continue rolling out additional location pages to expand the client’s reach across untapped service areas. Each new page will be strategically optimized to rank for high-intent, geo-specific keywords that attract qualified traffic. Second, a PPC campaign will be launched to capture more bottom-of-funnel conversions and accelerate lead generation.
Together, these efforts will support higher search intent coverage and drive consistent gains in traffic and conversions.
