Thrive Services Used
Paid Social
Media Advertising
Organic Social
Media Marketing
Project Overview
A Texas-based provider of in-home medical care partnered with Thrive Internet Marketing Agency to increase qualified leads and engagement through digital channels. The organization had a strong service offering and a loyal local presence, but it needed support to manage multiple marketing strategies to improve lead quality from online campaigns.
Thrive implemented a multi-pronged approach focused on paid social media and organic social media management. The goal was to generate consistent engagement, boost return on ad spend (ROAS) and guide prospective clients from initial interest to inquiry, while maintaining a compassionate and trustworthy brand voice suitable for healthcare audiences.
As a result, the client saw a drop in cost per conversion by 96% and a paid media conversion rate of nearly 13%, which signaled relevance and quality in audience targeting.
The Results
+1,593,605
Organic Impressions
+538,804
Paid Social Reach
-96%
Cost Per Conversion
+613
New Followers (YoY)
Through consistent publishing and a strategic emphasis on brand credibility, Thrive’s organic social media efforts produced strong year-over-year results. In a year, the client achieved the following gains:
- Total Post Reach: +1,839%
- Engagements: +5,748
- New Followers: +605
- Engagement Rate: +472%
Building on that foundation, paid social media campaigns focused on high-intent conversions and cost efficiency. This resulted in measurable improvements across key metrics.
Combining organic visibility and paid performance created a well-rounded social strategy that increased brand awareness, deepened engagement and delivered qualified leads at scale.
The Execution
Thrive implemented a strategic approach to support the client’s goals of improving ROAS and increasing lead quality. While paid social media served as the primary service, the strategy also included organic social media and brief support through search engine optimization (SEO) to lay the groundwork for long-term visibility.
Paid social efforts were structured around 60- to 90-day optimization cycles. This timeframe allows for regular performance audits and timely campaign adjustments. Thrive introduced platform-integrated lead forms early in the engagement, which resulted in an immediate win that significantly improved the quality of inbound leads. Campaigns were tailored to connect with core audiences, including adult children of elderly patients, seniors seeking in-home care, healthcare professionals and spouses of individuals needing ongoing support.
On the organic front, Thrive focused on the consistent publishing of engagement-driven content that resonated with the provider’s community-oriented brand.
What’s Next?
As the partnership continues, the next phase will focus on reintroducing SEO services.
The client has expressed interest in understanding how AI is being integrated into modern search strategies. Thrive has presented a roadmap outlining how SEO can support long-term visibility and lead acquisition. This renewed focus on organic search will complement the momentum built through paid and social media marketing campaigns.
