Thrive Services Used
Paid Social
Media Advertising
Organic Social
Media Marketing
Project Overview
A professional auctioneering firm specializing in nonprofit fundraising events partnered with Thrive to amplify its brand on social media. Despite a proven track record in delivering high-impact auction events, the firm struggled to articulate its unique value proposition and scale its visibility online.
Thrive was brought in to position the firm as an expert in the auctioneering industry and establish a robust digital presence, primarily through Meta platforms. The campaign focused on educating audiences about the artistry behind successful fundraising auctions while increasing brand recognition within the nonprofit sector in the Mountain West region.
Over the course of the partnership, the firm experienced a 203% increase in paid ad clicks and a 425% increase in new followers. Paid campaigns surpassed expectations and organic content delivered sustained traction on the client’s social media page.
The Results
+203%
Ad Clicks
+369%
Page Engagement (YoY)
+4,935%
Page Impressions (YoY)
+425%
New Followers (YoY)
Thrive’s marketing campaigns empowered the client to expand their reach and strengthen engagement with their core nonprofit audience. Campaign execution aligned with performance goals led to significant improvements in visibility on social media. Thrive’s involvement drove the following key improvements:
Paid Social Media
- Ad Clicks: +203%
- Click Through Rate (CTR): +192%
Organic Social Media
- Page Views: +87%
- New Page Likes: +47%
- Post Engagements: +51%
- Interactions: +74%
- Organic Post Clicks: +103%
The partnership with Thrive also yielded the following results year-over-year:
Paid Social Media
- Ad Impressions: +4,925%
- Cost Per Click: -12%
Organic Social Media
- Total Reach: +317%
- Engagements: +369%
- Engagement Rate: +14%
- New Followers: +425%
The Execution
To address the client’s goals and overcome early messaging challenges, Thrive implemented a strategy focused on authority building, brand alignment and social performance. The approach blended paid and organic efforts to position the client as a trusted expert in nonprofit auctioneering while generating meaningful engagement.
Paid Social Media Advertising
A top- and mid-funnel strategy drove the client’s paid social media campaigns. Thrive crafted ad creative that positioned professional auctioneering as an essential artform for nonprofit fundraising success. Messaging focused on educating target audiences about the difference a skilled auctioneer can make at live events. Ad content highlighted the client’s expertise, compelling storytelling and tangible fundraising outcomes. After early lead quality concerns, paid efforts were paused temporarily and are now being refined into a full-funnel approach for more qualified conversions.
Organic Social Media Marketing
Early content direction required alignment on brand voice and tone. Thrive partnered closely with the client to refine post types and message structure. The goal was to build a unified presence that captured both personality and professionalism. Content was designed to demonstrate credibility and differentiate the client from general auctioneers. Over time, Thrive’s organic posts began outperforming the client’s own in-house content, which marked a breakthrough in performance and brand storytelling.
The next phase of the strategy will focus on expanding audience segments through broader location and interest targeting. Thrive will continue optimizing bottom-of-funnel campaigns based on lead quality feedback to better align messaging and conversion potential.
On the organic side, the team will incorporate a wider variety of engaging content to maintain relevance and increase interaction. For paid efforts, the team will conduct weekly performance and engagement reviews, focusing on scaling results through strategic budget increases and platform-specific optimizations. These adjustments will align with evolving campaign goals and current channel trends to maximize return on ad spend.
