Thrive Services Used
Paid Social Media Advertising
Pay-Per-Click (PPC)
Marketing
Project Overview
TruckAC+, a heavy-duty parts supplier for truck, bus and off-road equipment applications, needed a trusted digital marketing partner to rebuild its paid advertising strategy.
After being locked out of its Meta Ads accounts due to a security breach, the client sought Thrive Internet Marketing Agency’s expertise to reestablish its advertising campaigns and surpass the 1,000% return on ad spend (ROAS) it had previously achieved.
Thrive worked closely with TruckAC+ to rebuild its social media presence and expand into new ad platforms. Within only six months, Thrive’s paid advertising strategy resulted in a 23X ROAS and an impressive $350K ad revenue for the brand.
The Results
23X
Return on Ad Spend (ROAS)
$350K
Ad Revenue
+30K
Landing Page Views
+1,092
Website Purchases in 6 Months
The company’s short-term goal was to see a 10X ROAS during peak months, and its long-term objective was to flatten the curve of its traditionally slow seasons, which Thrive delivered.
In six months, the client saw exceptional revenue growth and engagement:
- Ad Revenue: +$350K
- Landing Page Views: +30K
- Website Purchases: +1,092
Paid Social Media Advertising
- Total Impressions: +412,597
- Ad Reach: +97,360
- Ad Clicks: +9,580
- Website Purchases: +204
- ROAS: 8.77X
- Website Purchase Value: $61.4K
- Total Page Likes: +477
- Ad Conversions: +41
- Ad Revenue: $12.4K
Pay-Per-Click (PPC) Marketing
- Ad Clicks: +33,432
- Impressions: +1.9M
- Ad Revenue: $150.7K
- Total Purchases: +1,300.18
- Phone Calls: +7%
Programmatic Advertising
- Ad Clicks: +75%
- Impressions: +69%
- View Revenue: +100%
Beyond the impressive numbers, Thrive developed a strong relationship with the brand, helping them navigate new advertising platforms and strategies.
The Execution
Our team reconfigured the client’s Meta Ad account and set up a new product catalog and a wide targeting net with a full-funnel approach. The client initially wanted to just focus on conversions with a remarketing campaign. However, we also set aside a budget for the top-of-funnel (TOF) and middle-of-funnel (MOF) ads, which helped the client build new audiences and drive more conversions.
Thrive also recommended testing out AdRoll, where the Paid Social team saw a huge opportunity to complement our efforts on Meta, something the client had never tried before. We were already seeing a huge ROAS, and after we launched ads on AdRoll, we achieved similar results that improved over time.
The success of this campaign has paved the way for a long-term partnership, with the client hiring additional services to grow their digital presence further.
