Banking Lead Generation
Expertly Managed Solutions That Fuel Client and Sales Growth
Getting the public to trust banking institutions isn’t easily solved by a trendy marketing strategy. Banks must demonstrate their capability to grant loans with competitive rates, for example, or show their efficiency in day-to-day banking services. Earning loyal customers who can attest to your trustworthiness and reliability is necessary to achieve longevity in the banking industry.
However, a bank cannot grow its customers on referrals alone. Getting one or two new clients from every 10th satisfied customer who talks about your excellent services to friends and family is fantastic. Still, banks need more proactive marketing and banking lead generation campaigns to hit revenue targets. An experienced banking lead generation agency can help you do this.
Thrive Internet Marketing Agency, an established digital marketing company that has provided banking lead generation services in the United States for over a decade, can spearhead lead generation banking campaigns for state banks, national banks and other chartered banking institutions. We strategize and carry out online marketing and lead generation services designed to help you gain more loyal customers.
Get High Quantity and Quality Leads With a Trusted Banking Lead Generation Company
Attracting qualified online leads (potential customers looking for and ready to pay for your services) for banks isn’t easy. Each person has their criteria for choosing a bank. But as your institution commits to providing innovative financial services, competitive rates and superior customer service, your marketing strategy has to make all of these known to your target audience. This is where lead generation banking comes in.
As your banking lead generation company, Thrive studies your target demographics and aligns strategies with your brand identity. Although the priority of baking lead generation is to bring in new clients, we want to make sure we’re sending the correct marketing message to your new and longtime customers. If you don’t have one yet, we’ll build you a website and ensure it continuously generates leads and brings visitors deeper through your conversion funnel 24/7.
Most importantly, we study the trends in online marketing and lead generation, keep abreast of Google’s newest policies and study the search engine’s behaviors so we can better prepare for each new algorithm rollout.
With Thrive as your banking lead generation agency, your efforts in reaching qualified leads will yield positive results.
Proven Banking Lead Generation Marketing that Works for You
Devote Time and Resources Into Campaigns That Deliver Excellent Results
Lead generation for financial and banking services is evolving. Cold-calling and traditional media can still fetch inquiries and new accounts. However, the present lifestyle inherently changes where and when consumers interact with banking lead generation content. Research shows that 75-95% of searches for financial services start online – people search the Internet and research banks instead of personally inquiring at a nearby branch. With the target market being online, increasing your efforts for lead generation in banking is necessary.
This was the philosophy behind the banking lead generation campaigns we organized for two clients.
Expanding Reach Through Social Media
The client was targeting a highly regulated niche market, so we designed a campaign that combined organic content posting with paid advertisements to increase their followers on various social media platforms, spread awareness about the firm, drive traffic to their website and run conversion-based ads to get more monthly newsletter subscribers.
The campaign produced excellent outcomes after 10 months: organic audience reach on Facebook increased by 150%, Twitter impressions rose to 74.5k impressions per month and follower counts on Facebook, Twitter, Instagram and LinkedIn all increased. The ads on all platforms also performed well, generating higher-than-average click-through rates (CTR) per platform.
Revamping and Optimizing a Website to Supplement Social Media Lead Generation
The client, Longhorn Investments, wanted to revamp their website into a lead generation tool and increase awareness through email and social media marketing. Our Thrive web design and development specialists designed a conversion-centered website that loaded quickly on mobile and desktop screens. We then optimized it with high-performing keywords (relevant keywords that generate high organic traffic and conversions) to attract more search traffic.
Our website upgrades resulted in massive increases in organic website traffic, social media traffic and online leads.
Here’s more information about our lead generation banking strategies for both clients:
Guided Choice
+11.53%
Above the average CTR
+74,500
Impressions on Twitter
The client wanted to build an online community for their customers on social media, engage their target audiences and acquire new clients faster. Our strategy included posting five pieces of content per week per platform (on Facebook, Twitter and LinkedIn) and A/B testing campaigns meant to increase followers, brand awareness, website traffic and conversions. By the 10th month, the client was getting +2,000 new organic engagements per month and above-average CTRs on Facebook, Instagram, Twitter and LinkedIn.
Longhorn Investments
+96.92%
Online Leads
+69.31%
Increase in Site Visitors
Longhorn Investments sought Thrive’s expertise in website design, SEO, social media marketing and email marketing to improve overall marketing and lead generation. We ensured our banking lead generation services – website development, content creation, social media management, email marketing and on-page SEO – were in harmony to maximize their website’s organic reach. As a result, organic site traffic rose by 36.93% and social media traffic by 147.22%. More importantly, the client saw a 96.92% increase in online leads.
How Our Banking Lead Generation Company
Grows Your Business
Comprehensive Strategies To Bring New Customers Into the Fold
Search Engine Optimization (SEO)
SEO is crucial in increasing a bank’s visibility online and offline today. As your banking lead generation company, Thrive provides everything you need for an effective SEO strategy – starting with a well-structured, user-friendly website. With our specialists’ help, you can attract a wider audience, increase website traffic and ultimately gain high-quality leads.
Pay Per Click (PPC) Marketing
Strategically placed ads on Google and popular third-party websites can increase your bank’s visibility to your target audience. PPC helps you have a wider reach, extending beyond your city if you wish. A well-planned and expertly managed PPC ad campaign can boost lead generation in banking by driving traffic to your website, targeting qualified leads and generating fruitful conversions, whether in the form of subscriptions or new accounts.
Content Marketing
Regularly publishing informative and relevant content can establish your bank’s legitimacy and refine your branding. Thrive’s experienced web content writers can help you achieve both and ensure your website’s content is keyword-optimized. Brand building, website optimization and content marketing can make lead generation in banking so much more effective.
Email Marketing
Email marketing is a tried and tested online marketing strategy targeting people with one foot in your conversion funnel. With proper planning and execution by an experienced banking lead generation agency, email marketing can capture new leads and get old customers to return. It is an excellent addition to any banking lead generation services you’re considering.
Video Production Marketing
Videos that provide valuable information on your banking services are valuable marketing and lead generation tools. They inform existing customers and attract potential customers, helping you keep them while gaining new ones. We harness video marketing’s lead generation potential by producing quality content shareable across channels and platforms.
Social Media Marketing
Social media marketing can help banks generate more leads by increasing brand visibility and awareness. Thrive’s social media team, together with our content writers, can schedule original and third-party content to attract audiences, encourage engagement, drive traffic to their website and provide helpful information about their products and services. We can also ramp up social media for lead generation through targeted advertising.
Online Reputation Management (ORM)
Online reputation management, or ORM, can help banks generate more leads by improving their brand image and credibility. Banks can quickly respond to any negative sentiment and maintain a positive online reputation by actively monitoring and addressing customer feedback and reviews. With Thrive’s assistance, you can attract potential customers who trust banks with a solid and positive online presence.
Marketing Automation
Marketing automation is a system or software that automates daily tasks like posting on social media and sending marketing emails. Even better, marketing automation helps you track results to identify marketing strategies that don’t produce returns. Thrive’s expertise in marketing automation will be helpful to your banking lead generation efforts.
eCommerce Marketing
You may not sell consumer goods online, but your institution can still benefit from eCommerce marketing. We’ll utilize your website, social media accounts and other online assets to improve your customers’ online experience and streamline your services on your website or branded app. Our eCommerce specialists at Thrive can help you strategize an eCommerce marketing campaign that will turn audiences into longtime, loyal clients.
We Don’t Just Grow Your Leads — We Also Convert Them
We Turn New Website Visitors Into Loyal, Longtime Clients
When you have a website, your first goal would be to increase traffic – preferably people with a high probability of opening an account with your bank or subscribing to your numerous financial products and banking services. However, pulling website visitors deeper into the conversion funnel requires an expert hand. People are generally more careful about money, so it will take more than an attractive offer to convince them to choose your bank over a competitor that offers a similar product or service.
With Thrive as your banking lead generation company, you’ll have access not only to lead gen and marketing specialists but also conversion rate optimization (CRO) experts who can help you optimize your website traffic and encourage visitors to convert – specifically, to subscribe to your newsletters and receive marketing emails voluntarily.
Our process is simple, but we devote a lot of time strategizing for every stage in our lead generation process:
- Conduct thorough website audits if you have an existing website.
- Redesign or restructure your website to improve its crawlability.
- Conduct A/B testing to determine which CTAs, on-page design elements and structuring styles generate the highest conversions.
- Synchronize your banking lead generation services to maximize results.
- Track and assess campaigns and website performance.
Our CRO specialists ensure that your lead generation efforts will produce actual results and revenue. Getting people to visit your website is just the first step; convincing them to press Inquire, Contact Us, Subscribe, or submit an online application is a separate endeavor with which our CRO experts can help you.
With Thrive, you’re not just getting traffic and leads but also valuable conversions that benefit your bank.
Why Choose Thrive As Your Banking Lead Generation Agency
A Partner You Can Trust To Help Your Bank Grow
Thrive is a trusted digital marketing agency offering complete services for lead generation. Whether you want to go the organic route or boost ongoing campaigns with paid advertising, we have specialists with years of experience who can help you.
But apart from industry know-how and technical expertise, Thrive is committed to helping clients grow and achieve their business goals. We serve with utmost professionalism and always have your best interests in mind.
Here’s why you won’t go wrong in choosing Thrive as your baking lead generation agency:
Google-Certified Specialists
Thrive is a certified Google Ads Partner, one of the three qualification tiers granted by Google. It is a badge of honor that proves the company’s knowledge and expertise in conducting paid advertising campaigns on Google platforms.
Full-Service Digital Marketing
You may enlist our services exclusively for lead generation. However, we can easily accommodate you if and when you decide to do a more comprehensive online marketing campaign. Thrive is a full-service digital marketing company offering SEO, web development, PPC, link building and other related services.
Measurable Results
We track all campaigns and collect data to assess the performance of each lead generation campaign correctly. Whether you choose paid advertising or organic marketing to boost your lead generation efforts, we’ll provide accurate and reliable data you can review to verify your campaign’s success.
Transparent Data Analysis
We serve business owners doing online lead generation for the first time. Knowing they rely on our expertise and guidance, our lead generation specialists and project managers provide easy-to-understand reports and gladly clarify data they don’t understand. We are transparent in our services and always keep clients informed, whether their campaign is doing well or not.
Monthly Strategy Calls
Thrive schedules monthly calls with clients, project managers and campaign specialists. We discuss the month’s reports and whether or not the current campaign needs adjustments to accommodate changing trends, the client’s new goals, or to get much better results.
Fast Turnaround
If an output needs to be turned over at the end of a set production period, we deliver it on time. If you order blogs and articles to publish on your website or a third-party site, we’ll turn them over on time and ready to publish. The same applies to social media postings, videos and other media production orders.
