The current digital marketing space has increased the outreach options for law firms. Marketing your services through traditional channels like print, radio and television has its use. Nevertheless, family law firms should use robust digital marketing strategies to gain more leads and increase revenue.
However, according to a US Small Law Firms report in 2019, around 30 percent of law firms today cite digital marketing as one of the top challenges to business growth. There are several areas where these firms need specialized help:
• Niche Marketing: Every industry player, from corporate giants to small law firms, find it difficult to market within their niche. Using a broad approach to online marketing efforts doesn’t help to bring quality leads to these firms. Certain practice areas such as family law, personal injury and tax law will need to focus exclusively on their niche to produce substantial gains.
• Follow Up to Conversion: Generating leads is only half of the marketing process. Another challenge that family law and other small firms experience is the ability to nurture relationships with leads and convert them into clients. Best practice indicates that there should be around six to eight contacts with potential clients to funnel them into conversion.
• Managing Social Media and Other Marketing Campaigns: Law firms usually don’t have the expertise and experience in managing digital marketing campaigns. At times, campaign failure can be quite costly.
A seasoned family law digital marketing agency like Thrive can help in each of these key areas. We provide effective services in digital marketing for family law firms to help them grow their business online. Our team provides a complete suite of custom solutions tailored to each client’s unique needs.
Family Law Digital Marketing Services
Use Targeted Campaigns To Win More Clients
Thrive Internet Marketing Agency is a seasoned family law digital marketing agency. You leverage over 17 years of industry experience when you collaborate with us. We equip your firm with specialized tools in digital marketing for family law firms and create custom strategies to expand your market reach.
SEARCH ENGINE OPTIMIZATION (SEO)
Our digital marketing services family law specialists use proven SEO strategies that comply with the latest search algorithms. This approach allows us to rank your website in search engine results (SERPs). As a result, you gain more leads with a high-ranking website.
WEB DESIGN AND DEVELOPMENT
Thrive provides web design as part of its full suite of family law digital marketing services. Your website serves as your initial point of contact for many potential clients. We design and optimize your web assets to create a seamless experience for your visitors, improving brand trust and conversion rates.
SOCIAL MEDIA MARKETING
Our digital marketing family law specialists determine the social media channels where you can effectively reach out to your target audience. We create customized organic and paid social media strategies to attract, inform, engage and convert your potential clients.
PAY-PER-CLICK
Our digital marketing services family law experts use pay-per-click (PPC) ads as a cost-effective method to reach audiences. According to experience, this strategy has the potential to grow returns by as much as 200 percent for every dollar spent.
EMAIL MARKETING
Thrive provides email marketing as part of its expansive suite of family law digital marketing services. Statistics show that you can gain an average return of $42 for every dollar spent on this type of marketing. It’s a direct approach to help convince your audience to take affirmative action.
ONLINE REPUTATION MANAGEMENT
ORM is an essential part of digital marketing family law strategies. It builds your credibility as an expert in your practice, improves search rankings and builds your brand image. Thrive has an exceptional track record of monitoring, reviewing and managing reviews using the latest ORM tools.
CONTENT WRITING
As the trusted family law digital marketing agency, Thrive employs seasoned copywriters to produce valuable and compelling content for your brand. We use targeted copy to address the needs of your potential clients, positioning your firm as the provider of the best solutions for their pain points.
CONVERSION RATE OPTIMIZATION
Thrive focuses on CRO as we provide specialized services in digital marketing for family law firms. Our goal is not just to generate more leads. Instead, we create targeted traffic, so you win clients with high-value cases to boost your revenue.
VIDEO PRODUCTION
Our digital marketing services family law specialists create high-value videos. We produce video content that establishes your niche authority as the firm that people should trust. This strategy can boost organic site traffic by 66 percent.
Proven Family Law Digital Marketing Results
NATIONAL LAW FIRM
+70%
Organic Traffic
+8,500
New Keywords in Top 100
A national law firm specializing in mass tort litigation for defective pharmaceuticals reached out to Thrive to its rankings for target keywords and improve its overall domain authority. As a result, the client’s website had a 70 percent increase in organic traffic with 75.3 percent of target keywords ranking in the top three page results. Over 8,500 new keywords were added to the top 100 ranking in the search results.
SISEMORE LAW FIRM
376.44%
Conversion Rate
+875%
Leads
The Sisemore Law Firm partnered with Thrive to get better ad performance, boost lead generation and improve savings and get the most from its ad budget. Thrive’s digital marketing specialists not only performed in-depth keyword research but also created a new account structure. This strategy reduced the cost per click by -22.73 percent while boosting the click through rate by +72.84 percent.
THE FARAH LAW FIRM
+533.33%
Site Visitors
+360%
Online Leads
The Farah Law Firm was looking to build a website it could use to gain traction in its web marketing efforts. The firm wanted a digital marketing agency that didn’t need direct supervision and provide a custom website and SEO services with consistent results. Thrive built a responsive website for the firm that increased its online visibility. This effort generated +779.55 percent referral traffic and grew the firm’s lead generation by 360 percent.
Why Choose Thrive as Your Family Law Digital Marketing Company
Beat the Competition and Grow Your ROI
Thrive has been helping law firms of all sizes since 2005. We provide custom family law digital marketing services that give you an edge over the competition. Our digital marketing experts will thoroughly analyze your marketing efforts and fill the gaps where opportunities exist for growth and improvement.
Here are more reasons to sign up for our digital marketing family law services.
Proven Track Record
As a trusted family law digital marketing agency, we understand how crucial it is to provide consistent results. Thrive is a recognized industry authority that has received recognition from industry reviewers and award-giving bodies such as TopDevelopers and Clutch, among others. You will be working with industry leaders when you collaborate with Thrive.
Seasoned Digital Marketing Experts
We equip your business with all the necessary strategies and tools in digital marketing for family law firms. You’ll be working with seasoned experts who can answer all your questions and provide effective solutions to scale your business.
Custom Online Solutions
Thrive’s digital marketing services family law experts provide custom solutions. We know that each law firm is unique, which is why we take the time to understand the specific needs of your business. After that, we design campaigns that best fit your enterprise.
Complete Transparency
Thrive practices complete transparency as we provide valuable family law digital marketing services. Because of this policy, we make sure that each client is in the loop throughout the entire process. We provide real-time updates regarding every campaign and access to our online portal so you can see the results in real time.
Innovative Strategies
Our digital marketing family law specialists understand the changes in the digital landscape. Because of this, we design innovative strategies that work best with every search algorithm update. This allows your brand to rank high in the SERPs despite market volatility.
