A New Approach to Attracting Customers
Transition Into Results-Driven Solutions for Boosting Sales
Health insurers have always relied on traditional face-to-face marketing to build their sales lists. For instance, they have seen success in selling policies by attending local events to meet as many people as possible. But times have also changed.
No longer are potential health insurance buyers passively waiting for an insurance agent to speak to them about their options. Instead, they research service providers, compare products and choose one that aligns with their requirements. And given we’re in the age of the internet and mobile devices, it’s safe to say their first touchpoint is digital. Statista does say that 63 percent of consumers begin their searches on smartphones, tablets and the like.
Thus, companies in this space must recognize the role of online strategies in life and health insurance lead generation. You have to set up an optimized site, create educational content and build social media communities if you want to target high-intent leads where they can be found. It’s still akin to meeting as many people as possible and connecting with them personally – only it’s faster, cheaper and more convenient for your potential clients.
Are you shifting from a traditional to a modern approach to lead generation health insurance marketing? If you think you’ll benefit from making the big move or increasing your online efforts, Thrive Internet Marketing Agency is here to help. Since 2005, our team has enabled insurance providers to expand their reach using the power of the internet. We have devised online lead generation health insurance strategies, combing organic and paid solutions to attract prospects and convert them into paying customers.
Let us be your partner in building your sales lists and selling policies using a custom, scalable lead generation process. Drop us a message to discuss how you can get started.
What a Health Insurance Lead Generation Company
Can Do for Your Business
Outlining a Tried-and-Tested Process for Gaining Prospects
You can achieve success in lead generation for health insurance by following a well-established path. As digital technology continues to change, some trusted online marketing channels remain reliable in delivering quality leads more quickly and efficiently than traditional ones.
Here are some of the online trends, tactics and tools that have sustained savvy health insurers throughout the years:
➀ Enhance Your Online Presence Through Proper Optimization
Ranking strategically in the search results is a feasible way to be found your target audience online. Our search engine optimization (SEO) strategies incorporate relevant keywords into your site to ensure Google and other search engines match you with the right user queries. In addition, we employ local SEO, which includes claiming your listings, and on-page optimization, such as optimizing your web page metadata.
② Find High-Intent Leads and Achieve Results Fast
Pay-per-click (PPC) advertising is a form of search marketing that proves efficient and cost-effective for many brands. It involves placing your ads on search engines and trusted apps and websites for maximum visibility. As your PPC service provider, we see to it that you’re showing up on platforms where your potential clients have a high probability of hanging out.
③ Tell a Story Through Content
Tailoring content according to the consumer journey is critical to your life and health insurance lead generation efforts. For instance, you need to craft content that will drive people to visit your site and sign up for your newsletter. Our team is equipped to produce educational and engaging content that piques the curiosity of your readers and primes them for conversion.
④ Explore Account-Based Marketing (ABM)
As you cast the net online, remember to cast it as narrowly as you can. Target the most viable customer segments to focus your time, energy, money and resources on the users likely to buy your health-related financial products. This way, you can customize your advertising and marketing campaigns, speaking to the specific needs of your ideal audience.
⑤ Personalize Interactions in People’s Inboxes
Last but not least, tap into the power of email marketing to deliver a return on investment (ROI) of $44 for every dollar spent. We assist you in setting up your email marketing campaigns and uncovering targeting opportunities. Our team also helps personalize your lead generation health insurance messages to drive your desired results.
How Our Health Insurance Lead Generation Company
Grows Your Business
Reaching for the Right Audience Through Comprehensive Marketing
Search Engine Optimization (SEO)
Increase your visibility on search engine results pages (SERPs) and drive high-quality, organic visitors to your site. Our health insurance lead generation agency ensures your website is well-optimized to help you achieve your goals. To get you started, our experts determine the right strategies, such as solid keyword research, quality content creation and dynamic link building.Pay Per Click (PPC) Marketing
Stand out in the competitive health insurance space with a solid PPC advertising strategy. Sign up for our health insurance lead generation services to establish a strong foundation for your paid search campaigns. Our PPC strategists research lucrative keywords and leverage bidding strategies that maximize your ad spend and ROI.Content Marketing
Use the power of words and best optimization practices to connect with your target audience. Health insurers can craft various pieces of content to align with customer needs throughout the buying journey. Let our life and health insurance lead generation company assist you in developing blog posts, social copy, email newsletters, white papers and more to guide leads from the top to the bottom of the funnel.Email Marketing
Execute your drip marketing campaigns by harnessing the power of email. Our online lead generation health insurance firm steers your efforts toward demand generation, customer loyalty-building and thought leadership. Use email newsletters to achieve those goals, personalizing your messages and including prospects in celebrating milestones.Video Marketing
Did you know that 51 percent of marketing professionals who rely on video marketing grow their revenue 49 percent more than those who don’t? So, incorporate videos into lead generation for health insurance to compel viewers to convert and become high-intent leads. Our team ensures your educational videos on insurance, your products and related topics offer value to your potential clients while aiming to rank your multimedia content in search results.Social Media Marketing
Build winning strategies in the battle for people’s attention online. Partner with our health insurance lead generation agency to develop a game plan that combines organic and paid posts. Entice, engage and educate prospective customers about your products and services, prepping them to become qualified leads.Online Reputation Management (ORM)
Ensure you have a healthy online reputation to gain the trust and confidence of your target audience. Our custom lead generation health insurance services include review generation, response and management – all of which work together to create a positive brand reputation. Entrust your ORM efforts to us and focus on sales or operations, whatever it is that you do best.
Marketing Automation
Get your health insurance online lead generation machinery to work 24/7. We have an automation system that empowers your marketing efforts to run and yield results while you sleep. This functionality includes user behavior research, strategy creation, content publication, lead scoring and more.eCommerce Marketing
Build a user- and search-friendly website, a hub if you will, that caters to your prospects’ needs 24/7. Our health insurance online lead generation firm works on web projects aimed at garnering leads for our clients. Our designers and developers put together a site that is beautiful, fully optimized and compliant with technical guidelines like the Americans with Disabilities Act (ADA).We Don’t Just Grow Your Leads -- We Also Convert Them
Create a Unique and Enjoyable Experience for Prospective Customers
Effective online lead generation health insurance tactics can send high-quality searchers to the top of your marketing funnel. However, these leads do not magically turn into paying customers. You have to hold their hand as they pass through all the stages of the buyer’s journey.
Sometimes, leads do leak out of your funnel, limiting your conversion capabilities. In this case, it’s critical to identify the root of the problem and fix it accordingly. This is where conversion rate optimization (CRO) comes in.
CRO is the process of finding the issues causing you to lose leads and frustrating your conversion goals. It involves a preliminary site audit and testing. The beauty of this method is that it shows you where users are exactly dropping out from your health insurance online lead generation flow.
Thrive integrates CRO into our health insurance lead generation services. Our comprehensive solution includes performing the following steps:
- Optimizing your website
- Assisting your transition from traditional to modern lead generation marketing
- Creating ideal audience profiles
- Developing social media and PPC campaigns
- Finding your most important market segment/s
- Managing email marketing efforts
Any health insurance brand investing in attracting leads through channels like SEO, PPC and social media marketing can benefit from CRO. Tell us about your situation, and we’ll figure out a way to address your conversion-related concerns.
Why Choose Thrive As Your Health Insurance Lead Generation Agency
Gain a Competitive Edge and Establish Your Online Dominance
Thrive is a full-service internet marketing firm focusing on lead generation for health insurance. We have spent the last 16+ years finding ways to elevate brands and businesses on the SERPs, boosting their visibility and viability.
We employ organic and paid campaigns to ensure you reach your demand and lead generation goals. At the same time, we see to it we are providing services without compromising our values and principles:
100% Client Commitment
As your extended team offering lead generation health insurance solutions, Thrive digs deeper into your situation to identify what you truly need. Then, we design a package that speaks to those needs plus your preferences. We always make clients our top priority since we believe your success is also ours.
Data-Driven Strategies
Entrust your lead generation to our certified digital marketing experts. Our team consults quantitative and qualitative data to determine the best way to move forward. We also continue to evaluate performance using the appropriate metrics and insights.
Custom CRO Services
Let our health insurance lead generation agency identify the issues driving your leads to drop out and abandon your site before checking out. Our strategists take time to understand the factors affecting your conversion. And then, we figure out a solution to strengthen your funnel marketing.
Integrated Approach
We explore all possible avenues in generating leads for your business. Our professional team looks into combining organic and paid strategies, such as SEO, PPC and social media. It’s our utmost priority to position you in front of your target audience and beat your competitors to it.
Measurable Success
Sending periodic reports is part of our health insurance lead generation services. These documents talk about your progress, concern areas and the like, determined by the metrics we set up at the beginning of our partnership. Our team believes that success should be measured, so we use data and analytics, lead scoring and other methods to gauge campaign performance.
Dedicated Website Management
Work with Thrive for a holistic approach to lead generation marketing. We deliver end-to-end solutions that include content development, web design, ad campaign monitoring and more. These fall into our site management package, which leaves this specialization to us while you focus on areas you’re passionate about.
