In the digital age, traditional methods of student recruitment are not enough to keep classrooms full. So for this reason, higher education institutions must develop updated strategies to attract more students to their courses.
The answer lies in digital marketing, which involves the promotion of educational services using the internet.
One of the main benefits academic institutions gain from internet marketing is obtaining immediate access to the student community. Presently, many educational organizations are utilizing online platforms to connect and engage with their target audience.
By doing so, they are building connections and creating rapport, allowing them to stay on top of their minds when enrollment season rolls in.
When done right, higher education digital marketing produces remarkable results. However, with so many platforms and tools to choose from, it can be challenging to find the ones that have the best outcomes. Fortunately, you can get guidance from digital marketing higher education experts like those from Thrive Internet Marketing Agency. They help educational institutions create effective strategies tailored to their needs and targets.
Here at Thrive, you receive dedicated attention to ensure your objectives are accomplished. In addition, our experts have years of experience bridging the gap between schools and learners. So, contact us today to learn how our digital marketing services for higher education can help you achieve your goals.
Higher Education Digital Marketing Services
Improve Brand Exposure and Increase Conversions
People spend more time online, and the internet has become the primary source of information for higher education students worldwide. So don’t miss out on potential scholastic applicants by not having a robust online presence. We offer the following digital marketing services for higher education resulting in improved exposure for your course offerings:
SEARCH ENGINE OPTIMIZATION (SEO)
Thrive is a higher education digital marketing agency with a team of qualified experts who know the most effective SEO strategies in making your website stay on top of search engine results pages (SERPs). We conduct in-depth research on your target audience to determine their commonly used search queries and integrate those keywords into your content. This way, you secure the most advantageous position on various search engines.
WEB DESIGN AND DEVELOPMENT
Our higher education digital marketing professionals can help you create a functional website that best reflects your organization’s vision and values. We also ensure your site provides a seamless user experience (UX) to lower bounce rates and increase conversions. When you work with our digital marketing agency higher education team, you will get customized web design services that suit your needs.
SOCIAL MEDIA MARKETING
Social media is one of the best platforms to be on if you want to reach the maximum number of higher education learners. According to Pew Research Center, 84 percent of young adults aged between 18 to 29 use social sites. With the help of our digital marketing higher education team, you can quickly build a connection and spark engaging conversations with your target audience.
PAY-PER-CLICK
Our higher education digital marketing experts have years of experience generating profitable outcomes by creating the most effective pay-per-click (PPC) channels for academic institutions. The strategies we develop and implement are specialized for the most effective advertising platforms, such as Google, Yahoo and Bing. In addition, we continuously optimize our solutions, so you get the maximum return on investment (ROI).
ONLINE REPUTATION MANAGEMENT
Your reputation has a significant impact on how learners perceive your instructional credibility. So, keep a professional and clean image to get the best possible first impressions from your target audience. Thrive’s digital marketing agency higher education team offers online reputation management solutions, allowing you to stay on top of online conversations surrounding your academic brand.
CONTENT WRITING
Demonstrate your scholastic capabilities through intelligently written content by our team of talented professionals. Thrive is a higher education digital marketing agency with a group of writers and editors who write articles, blogs and white papers that are useful to the school’s current student body and prospective learners. We also create captivating captions for your social media platforms that drive engagement.
CONVERSION RATE OPTIMIZATION
Thrive’s digital marketing for higher education services includes conversion rate optimization that delivers meaningful results at the lowest possible cost. Our team uses tried-and-true solutions that focus on driving prospects down the funnel. With our higher education digital marketing strategies, you can turn those passive lurkers into interested academic applicants.
VIDEO PRODUCTION
Showcase your facilities and achievements through professionally-made videos from our digital marketing higher education team. Thrive has an in-house video production service that can deliver high-quality videos that inspire positive engagement and boost conversations. Just tell us your vision and message, and we will work hard to breathe life into your concepts.
EMAIL MARKETING
Email is among the most used channels for higher education learners. There are currently billions of active email users globally, so don’t miss out on its potential to generate leads and increase course sales. With the proper higher education digital marketing strategies, you can quickly improve brand awareness and build long-lasting relationships with your target audience.
Proven Higher Education Digital Marketing Services
+70.89%
Landing Page Views+200%
Website PurchasesA STEM education provider struggled with increasing sales and gaining value from its advertising investments. So, they reached out to Thrive to obtain a return on ad spend (ROAS) of at least 1-2x. The experts at Thrive had a short window to generate results before courses commenced. This is why they focused on retargeting website visitors and social page engagers from previous years. The results exceeded client expectations as Thrive delivered a 3.69 ROAS in only two weeks since the campaign launched. Moreover, Thrive increased the client’s conversion rates to 150 percent and boosted course purchases to 200 percent.
Why Choose Thrive as Your Higher Education Digital Marketing Company
Qualified Experts With Decades of Industry Experience
Digital marketing for higher education can create positive results for your academic institution. No matter your goals, the proper strategies can help you achieve them easily. However, if you are unfamiliar with how online marketing works, it’s best to leave your campaigns in the hands of capable professionals like those in Thrive.
Here are some more reasons why you should choose Thrive higher education digital marketing agency as your growth partner:
Full-Service Agency
When you work with our digital marketing agency higher education team, you can rest easy knowing all bases are covered. We believe a holistic approach is the best way to create positive results and grow sustainably. Our digital marketing for higher education professionals thoroughly assesses your industry to identify your competition and develop targeted strategies that put you on top.
Expert Team
Thrive is an internet company offering digital marketing services for higher education for over a decade. Our experience in the industry allowed us to develop a keen eye for identifying the latest trends and integrating those into our solutions. Your educational institution would greatly benefit from our knowledge and technical expertise.
Results-Driven Strategy
Over the years, we have helped organizations grow due to our dedication to providing our clients with the best possible results. So you can trust Thrive’s digital marketing higher education team to deliver on the agreed-upon timeline without any delays. We take pride in never missing deadlines while maintaining the quality of our output.
Dedicated Specialists
Thrive is a higher education digital marketing agency committed to providing 100 percent client satisfaction. When you partner with us, you get a dedicated project manager that will keep you updated with the latest developments of your campaign. Our digital marketing agency higher education team works with honesty and integrity, and we stay transparent throughout our partnership.
Proven Track Record
Since we opened for business in 2005, we have helped hundreds of organizations grow to unimaginable heights. Our digital marketing services for higher education will indeed exceed your expectations. So whether you need help setting up your social media profiles or you need to create PPC campaigns that generate clicks, our team is always ready to assist.
