Schools interested in boosting their visibility will significantly benefit from having an official website since this allows them to interact with prospects and create a cohesive brand experience. But the online space has become so competitive in recent years as digital interactions spiked due to the pandemic.
While cutting through all the noise through calculated marketing strategies is possible, it can take a while before those efforts yield results. The most effective way to promptly achieve growth milestones is through paid advertising.
Pay-per-click (PPC) is the most effective online advertising model for budget-conscious individuals. Basically, you only have to pay the fee when someone clicks on your ad. It looks different from platform to platform, but generally, the process involves choosing a campaign type, targeting the right audiences, providing your budget and bidding strategy, giving the destination URL, then finally, creating the ad copy.
PPC is a highly effective channel, but things can go wrong quickly with an improper bidding strategy. You can end up overpaying for keywords irrelevant to your campaign’s goal, or you can underpay but not get as many clicks. This is why it’s crucial to get the guidance of experienced professionals so you get the most out of your advertising budget from your online marketing efforts.
Thrive Internet Marketing Agency offers PPC management services to help you with your advertising strategy. Reach out to our experts and let us help you boost your school’s online visibility.
Higher Education PPC Services
Put Your School on the Map With Our Paid Ad Solutions
Take your ad campaigns to the next level and work with a PPC agency for higher education with a proven success track record. Thrive is a company that gives a holistic approach to your online growth. Whether you need help with ads or web design, our team is always prepared to assist you in achieving your growth goals.
KEYWORD RESEARCH & STRATEGY
Keyword research is an essential part of our higher education PPC services. It allows us to determine the right keywords for hyper-targeted campaigns to reach the right people. Using our advanced search engine optimization (SEO) knowledge and the latest industry tools, we can identify relevant keywords to improve your online visibility and reach.
LANDING PAGE CONVERSION
In PPC for higher education, clicking on the ad is only the first step of conversion. They still need to find the landing page’s content compelling enough for them to convert. Thankfully, you can quickly achieve this with the help of our higher education PPC management team. We ensure that the page your audience lands on makes them perform the following desired action.
PAY-PER-CLICK MANAGEMENT
Thrive is a PPC agency for higher education that removes the stress of online advertising. Managing campaigns is challenging, and you must perform ongoing optimization to guarantee positive results. But with our higher education PPC management solutions, you can achieve your goals without personally getting involved with the campaigns, so you can spend more time providing quality education to learners.
PAID ADVERTISING
Thrive is a PPC agency for higher education that employs Google Ads-certified experts specializing in online advertising. This means that your campaigns are in capable hands when you choose to work with us. Our PPC for higher education ensures that all bases are covered in your marketing efforts. Keyword targeting, ad copy optimization and market segmentation are just some of our services.
PPC MANAGEMENT
Thrive is a PPC agency for higher education that removes the stress of online advertising from your shoulders. Managing campaigns is challenging, and you must perform ongoing optimization to guarantee positive results. But with our higher education PPC management solutions, you can achieve your goals without overseeing campaigns, so you can spend more time providing quality education to learners.
ADS SPLIT TESTING
Thrive is a higher education PPC agency that leaves nothing to chance. Our ads split testing solution creates different versions of ads used in your campaigns and runs them simultaneously. This enables us to identify which version performs better. Then we use that for the remainder of your ad run. Since we know which copy resonates with your audience better, you are guaranteed better chances of conversions.
CONVERSION RATE OPTIMIZATION (CRO)
When you choose us as your higher education PPC agency, you automatically get conversion rate optimization (CRO) as part of our package. Our team will inspect every element of your landing pages to pinpoint areas hindering your prospects’ conversion. Then, we calibrate or eliminate those factors to ensure a streamlined sales funnel.
SOCIAL MEDIA ADVERTISING
Social media is a great way to connect with potential learners. But why stop posting on your page when you can magnify your impact with paid solutions? Our social media PPC for higher education will boost your visibility on your chosen platform. Choosing a school to enroll in is a massive decision for anyone, so establish your reputation and become the top school of choice.
GOOGLE/BING ADS MANAGEMENT
If your institution currently has ads on Google or Bing, our higher education PPC management service will benefit you. Our experts are AdWords-certified and are qualified to run PPC campaigns. They know how to maximize your investments and will utilize the latest industry tools for monitoring and optimization. When you partner with us, you work with seasoned professionals who know what they’re doing.
Proven Higher Education PPC Solutions
+5.54X
Conversions ROAS+150%
Conversion RateA STEM learning program wanted to improve its sales while reducing marketing spend. The institution contacted Thrive to help them achieve a return on ad spend (ROAS) of at least 1-2x. With this goal in mind, our team expertly managed the client’s paid advertising and conversion campaign resulting in an impressive 3.69 ROAS in merely two weeks. Moreover, our team’s strategic audits and thorough competitive analyses resulted in an additional 84 course purchases for the client.
Why Choose Thrive As Your Higher Education PPC Company
Discover Real Success With the Help of Our Advertising Specialists
Digital marketing campaigns, whether it has to do with social media or SEO, require long-term, ongoing effort. This is, unfortunately, challenging for educators who have to spend their days creating lessons and providing instruction on top of running administrative tasks. Due to the lack of time, marketing the school online has become a low priority.
This is where hiring professionals become beneficial. By employing higher education PPC services, you are letting knowledgeable individuals handle your advertising campaigns. This frees up your time so you can focus on improving the quality of learning your institution provides.
With Thrive as your partner agency, you can expect the following:
Knowledgeable Professionals
Thrive is a higher education PPC agency that has been working in the industry for over 15 years, and we have handled numerous PPC campaigns throughout that time. Our experts are knowledgeable in the best practices of digital advertising, making sure that our clients receive the best possible returns from their investments. With us, you don’t have to learn the complexities of the different advertising platforms in the digital space.
Profitable Strategies
Our PPC for higher education is driven by data, allowing us to create campaigns that produce profitable outcomes. Our team relies heavily on analytics to optimize your strategies wherever and whenever needed. We utilize the latest and most effective tools to do this, so we can closely monitor the developments of your PPC project. Numbers don’t lie, and we leverage them so you can get the maximum ROI.
Accurate Reporting
We are a PPC agency for higher education that presents detailed reports so you get an accurate view of your campaign’s performance. We don’t inflate our impact and give you inaccurate data to make it seem like your project is more successful than it is. Our higher education PPC management professionals have helped many organizations grow over the years, and we always let the results speak for themselves.
Continuous Optimization
With our higher education PPC services, you are guaranteed to get optimized campaigns. We continuously monitor your ads on all platforms and make adjustments whenever required. At the same time, we stay alert for more advertising opportunities to find new ways to bring your courses in front of new potential enrollees.
Commitment for Excellence
Thrive is a higher education PPC agency that adheres to the highest standards of excellence in our work. This commitment has allowed us to become an award-winning company that provides unparalleled digital marketing solutions to those who need them. With our higher education PPC services, you can always expect exceptional results that drive long-term growth for your academic institution.
