The internet has made it easy for people to research legal services. According to Clio, over a third of potential clients turn online to look for an attorney after asking friends and family for referrals. Therefore, an online presence is essential to connect with prospects who require legal advice.
However, the law industry is highly competitive, and having a website is not enough to attract clients. There are hundreds – if not thousands – of legal websites on the internet. Chances are, your competition is also online and building its presence to acquire the prospects you are targeting. So, you must implement a well-rounded marketing strategy to secure your position as the top law firm in your locale.
Unlike other digital marketing methods that take months to produce results, pay-per-click (PPC) advertising attracts potential clients instantly. By targeting specific keywords relevant to your practice, your site immediately appears on top of search results. This allows more people to find you quickly and learn how your expertise can help them with their legal problems.
In PPC advertising, you will need to bid on keywords to secure an ideal ad placement. But without the guidance of PPC experts, it’s easy to waste your marketing budget on these bids. Fortunately, Thrive Internet Marketing Agency offers specialized PPC services for legal firms. Our experts deal with paid advertising daily and are highly knowledgeable in creating PPC solutions that give you a competitive edge while being mindful of your ad spend. So contact our legal PPC management team today.
Legal PPC Services
Attract Leads and Skyrocket Your Sales
Thrive is a company that has helped numerous law firms establish a solid online presence through our tailored digital marketing services. Let our team of legal PPC advertising professionals handle your ad campaigns so you can focus your energy on building and winning client cases. We bring you limitless growth through the following PPC legal services:
KEYWORD RESEARCH & STRATEGY
The success of your legal PPC advertising campaigns hinges on the keywords you are bidding on. Therefore, our team aims to discover the specific phrases your target market is using when searching for legal services. In addition, we utilize the latest tools to gather keywords that match the search intent of your prospects.
LANDING PAGE CONVERSION
Once we’ve targeted the right keywords and created compelling ads, our legal PPC management professionals ensure that the landing page is optimized for maximum conversions. We find low-performing elements and adjust them to encourage visitors to take action. You can easily increase your number of leads by perfecting your landing pages.
PAY-PER-CLICK MANAGEMENT
PPC ads are the surest and quickest way to expand your reach. Once they are set up, you can immediately expect your clicks and impressions to grow exponentially. However, they only produce agreeable results when you partner with a legal PPC agency that has a track record of success. With us, you don’t have to worry about your ads because our expert team will manage them for you.
PAID ADVERTISING
Our experts can assist you in creating any form of paid advertising to broaden your reach. We make an effective keyword list and continuously evaluate your ad performance to maximize results. So whether you need help with native advertising or remarketing, our experts are always available to lend a hand.
NEXTDOOR ADVERTISING
Optimize your Nextdoor business page and connect easily with your locale. We will examine if your law firm is qualified to advertise on the platform and create an advertising strategy that brings in more clients. Our PPC legal experts utilize the latest tracking and analytics system to trace essential metrics in Nextdoor.
ADS SPLIT TESTING
Part of our PPC services for legal firms is performing split testing on all ad campaigns we run. This means we create different ad versions and run them simultaneously to compare which performs best. We then adjust your paid strategies based on the data gathered to develop solutions that increase impressions.
CONVERSION RATE OPTIMISATION
Thrive is a legal PPC agency that runs systematic tests on your website’s elements to identify areas that require improvement. For example, our conversion rate optimization (CRO) service can increase CTA button clicks and form submissions for your firm, helping you improve your leads. Then, with the proper strategies, you can turn those site visitors into paying clients.
SOCIAL MEDIA ADVERTISING
More than half the world is active social media users, making social platforms an excellent way to connect with prospects. Social media advertising lets you position your services in front of a larger audience. Our PPC services for legal firms will identify which sites are suited for your goals and structure your ad campaigns based on your objectives.
GOOGLE/BING ADS MANAGEMENT
Our team can help you set up and launch advertising campaigns on Google and Bing – two of the most significant search engines today. Over the years, we have created hundreds of campaigns on these two search giants and are well-versed in their best practices. Thrive’s specialists can set your ad budget, optimize your targeting and take advantage of keyword planners to drive results.
Proven Legal PPC Solutions
NATIONAL LAW FIRM
+75.3%
New Keywords in
Top 3
+70%
Organic Traffic
With the help of Thrive, a well-known national law firm increased its domain authority and improved its search ranking on Google. Our experts employed top-of-the-line link building strategies, which included comprehensive backlink audits, guest post article writing and sponsored links. This partnership was successful, and the client increased its online traffic by 70 percent.
SISEMORE LAW FIRM
376.44%
Conversion Rate
+875%
Leads
A firm specializing in divorce and family law approached Thrive to maximize the results of their paid marketing campaigns while decreasing ad spend. These were challenging objectives, but our expert PPC team achieved the client’s desired results. As a result, thrive increased the firm’s click rate to 72 percent and allowed them to save 83 percent in cost-per-lead.
THE FARAH LAW FIRM
+360%
Online Leads
+533%
Site Visitors
The Farrah Law Firm wanted to establish a reputable online presence through web design, SEO and PPC solutions. Based on the client’s goals, our experts crafted a professional website and integrated the best SEO practices in its design and development. Thrive also conducted PPC campaigns that increased the site visitors to 533 percent.
Why Choose Thrive As Your Legal PPC Company
Pay-per-Click Experts With Results-Driven Strategies
The digital marketing world, particularly PPC, can be highly technical. To get the most out of your paid marketing efforts, you must let seasoned experts handle your campaigns. Professionals are equipped with the proper knowledge and tools that produce profitable results. The right team of PPC legal specialists will give you a competitive advantage, allowing you to be the top legal firm in your area.
So entrust your legal PPC advertising to those who know what they’re doing and partner with Thrive. Here’s what you can expect from our PPC services for legal firms:
Certified Experts
Thrive is a legal PPC agency that is proud to have a team of experienced Google-certified professionals. We know that algorithms are constantly shifting, so we stay up-to-date with the latest news and updates. Doing so helps us improve our PPC legal marketing strategies.
Enhanced KPIs
Thrive is a data-driven legal PPC company focused on delivering results. We set key performance indicators (KPIs) for your legal PPC advertising campaigns and accurately measure the development of your project. Cost per click (CPC), cost per acquisition (CPA) and click-through rate (CTR) are just some metrics we focus on.
Client Commitment
Our legal PPC professionals work closely with you in creating paid solutions tailored to your needs. Before we begin creating strategies, we have a discovery session to get to know your business and the objectives you want to achieve. We are a legal PPC agency that is 100% committed to your online success.
Accurate Reports
Our legal PPC management specialists closely monitor your campaigns’ development and track all metrics to guarantee accurate reports. In addition, we are always open to any questions, and you can count on your dedicated project manager to accommodate you whenever you have concerns.
Holistic Approach
We integrate other essential digital marketing solutions in our legal PPC campaigns for maximum impact. Thrive is a full-service internet marketing company offering web design, SEO and social media growth services to aid your legal PPC management efforts. We have your best interests in mind, and you can consider us as an extension of your team.
