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on Your Advertising Investment
Google Ads is a powerful marketing platform, but it can also be a money pit with the wrong strategy. It is one of the most effective lead generation tools, generating an estimated $8 return in profits for every $1 a business spends.
Across all industries, the average conversion rate for Google search ads is 4.2%, with survey data showing that this can climb up to 6% for some sectors.
The Google Ads platform is user-friendly, and anyone can set up an ad campaign in minutes. However, better platform management leads to better returns on ad spend and a greater bottom line.
Need help setting up your Google Ads Manager?
Our Google Ads experts set up, monitor and optimize campaigns to send targeted leads to your website and other online properties. Drive advertising revenue while lowering acquisition costs with Thrive Internet Marketing Agency’s Google Ads management services.
From campaign setup to managing creatives, our certified Google Ads specialists help you reach the right audience and drive qualified leads to your website. Our Google Ads management agency gets real results while lowering your cost per lead and increasing ad conversions.
Maximize your advertising budget and leverage the platform to its full potential with Thrive’s Google Ads Management services.
What You Need To Know About Google Ads Manager
To be successful in Google Ads management, you need to understand how the platform works and how to use it to your advantage.
What Are Google Ads?
Google Ads (formerly Google AdWords) is an advertising platform where businesses pay to display advertisements, product listings and video content online.
These ads appear on various Google platforms, such as search results pages, YouTube videos and partner websites, making it easier for prospects to find your business and your offerings.
Google Ads offers brands many ways to be seen:
- Search Network: Ads appear on Google search results pages when users search for keywords related to your business.
- Display Network: Ads are displayed on websites partnered with Google, giving you a wider reach.
- Video Ads: Video ads appear on YouTube before or during a video.
- Shopping Ads: These product listings appear in Google search results when users search for specific products.
How Does Google Ads Work?
The Google Ads platform works through a pay-per-click (PPC) system where businesses pay each time someone clicks on their ad.
However, unlike traditional pay-per-click advertising, Google Ads also considers ad relevance and quality to determine which ads are displayed and in what order.
Ads targeting specific keywords will appear on the search results page when someone searches for that keyword. The more relevant your ad is to the user’s search query, the higher it will rank on the page.
This means that businesses need to strategically choose their keywords and create high-quality ads to see success with Google Ads.
A Google Ads management agency like Thrive can help enterprises navigate the complexities of the platform and ensure ad campaigns are set up for success.
Advertising With Google Ad Manager
Google Ad Manager is a powerful ad management platform for large publishers with significant direct sales. It provides granular controls and supports multiple ad exchanges and networks, including third-party networks, third-party exchanges, AdSense and Ad Exchange.
Ad Manager is the ideal solution if you need:
- A centralized platform to monetize various types of inventory (websites, mobile apps, videos or games)
- Efficiently manage substantial ad revenue from direct deals with buyers
- Utilize third-party networks to compete for advertising space
- Access more detailed reports for in-depth insights
How Google Ad Manager Works
With Ad Manager, you have the flexibility and control to create, manage and report on all your ad campaigns. Here’s a breakdown of the process:
- Define your ad units – the designated locations on your website or app to display ads.
- Generate a unique tag (a snippet of code) for each ad unit to be inserted into your webpage or app.
- The ad tag requests an ad from Ad Manager when a user visits the webpage or app.
- Create orders and line items to manage your transactions with advertisers or buyers of your ad inventory.
- Serve an ad for the request by targeting campaigns to the ad unit. At the time of the request, the Ad Manager selects the most suitable ad to serve.
What Data Can You Access on Google Ad Manager?
Google Ad Manager offers access to an extensive amount of data.
Users can generate reports to analyze performance over weeks, quarters, months or specific date ranges.
Additionally, reports can be sorted based on various dimensions such as Activity, Activity Group, Ad Location, Advertiser, Verticals, Agencies, Salespeople, Ad Sources and bid ranges.
Ready to boost your ad revenue? Thrive’s AdWords management agency can optimize your ad campaigns, ensuring every ad dollar is well-invested in driving qualified leads to your website.
The Two Types of Google Ads Manager Accounts
The free version of Google Ads Manager (GAM) is already impressive, but Google also offers a paid version with additional features and benefits.
Here are the fundamental differences between the two and how your business can benefit from each:
Ad Manager for Small Businesses (FREE)
Google Ad Manager for small businesses is a free ad server ideal for starting enterprises or publishers lacking sufficient resources to invest in advertising.
Here are some key benefits:
- Access to Google’s AdSense network and additional third-party networks
- Optimized for mobile and video ads
- Line item management, forecasting and targeting capabilities
- Historical data
- Customized reporting
- Access to application programming interface (API) for ad trafficking and optimization
Ad Manager 360 (PAID)
Google Ad Manager 360 is a premium service that offers all the features of the standard version, with added capabilities for enhanced ad inventory management and revenue optimization.
Here are some key benefits:
- Direct support from Google
- Access to first-party audience segments
- Advanced video options (e.g., dynamic ad insertion and plodding)
- Ad units with five levels of hierarchy (only 2 for the free version)
- Advanced reporting capabilities, such as data protection reports, data transfer log files, conversion reporting and future sell-through
Not sure which is right for your business? Let Thrive’s Google Ads agency guide you in selecting the best Google Ad Manager account for your unique needs. Get in touch today for a free consultation with our Adwords PPC management specialists.
Ad Manager, AdSense and AdMob: What Is the Difference?
While all three platforms fall under the Google advertising umbrella, they serve different purposes and target different types of publishers.
- Google AdSense enables small to medium-sized publishers to earn revenue by displaying ads on their websites.
- Google AdMob is geared towards mobile app developers and monetization of in-app ad inventory. It allows developers to serve ads in their mobile applications and earn revenue through clicks or impressions.
- Google Ad Manager allows brands to monetize their ad inventory across various platforms, including websites, mobile apps, videos and games. It provides more advanced features for larger publishers who have significant direct sales.
This chart from Google highlights the key differences between these three platforms:
Source: Google
All three platforms work in tandem to help businesses achieve their advertising goals and generate revenue through ad placements. No matter which platform(s) are right for your business needs, Thrive’s Google Ads services can help you manage your ad campaigns with ease.
Why Your Business Needs Google Ad Management
Craft and Manage Highly Engaging Ads That Drive Profits
Mismanaged online advertising can lead to a loss of trust and an audience fatigued by irrelevant or intrusive ads. Users may use ad blockers, depriving you of valuable opportunities to monetize your website traffic.
A Google Ads manager can help you avoid these pitfalls and maximize the return on your investment (ROI) in online advertising.
Here are some compelling reasons why your business needs AdWords PPC management services:
Granular Ad Targeting
Google Ads management services allow you to target specific audience subsets based on factors like operating systems, mobile carriers, network providers, languages and browsers. Custom targeting is also available for specific demographic, geographic and interest-based parameters.
Detailed Reporting Tools
Understanding key performance metrics such as click-through rates (CTR), cost-per-click (CPC) and cost-per-acquisition (CPA) is vital for optimizing campaigns. A Google Ads company can help you make strategic decisions based on different report types. You’ll get focused results with the right data at your fingertips.
Access to a Testing Environment
Leverage Google Ads management services to test new ad creatives, landing pages and other campaign elements without risking your campaign’s performance. This testing environment allows you to make strategic decisions for future campaigns based on data-driven insights from past experiments.
Budget Management
Manage your advertising budget effectively with a trusted Google Ads management agency. With access to advanced analytics tools, they can identify high-performing campaigns and allocate more resources while reducing spending on campaigns that fail to deliver the expected results.
Ad Placement Expertise
A Google AdWords management agency can help you achieve the best possible placement for your ads. Optimization techniques like dynamic allocation are effective for determining the right ad format and location based on factors like audience engagement, device type and website content.
Compliance With Advertising Policies
Google Ads has strict policies regarding ad content and placements. Failure to comply can result in your ads being disapproved or your account being suspended. Partnering with a Google AdWords management company reduces the risk of suspension and other hefty penalties.
Thrive’s Google Ad Management Services
Fully Integrated Solutions To Improve Your Ad Quality Score
Keyword Research and Planning
Every solid Google paid search campaign is founded on robust and reliable keyword research. Our Google Ads services determine the top keywords to bid on and choose the best from the shortlist. The goal is to find keywords that can provide the maximum possible ROI.
Ad Copy Creation
Thrive’s Google Ad Agency has skilled copywriters who have mastered creating ad text that grabs attention and prompts action. We use persuasive language, visual elements and a deep understanding of your audience to craft copy that drives clicks, conversions and sales.
A/B Testing
Test multiple ad variations against each other to identify the most effective for driving conversions. Our Google Ads company tests various components of your ad, such as headlines, descriptions and CTA buttons to identify high-performing ad groups.
Campaign Setup
If you don’t have a Google AdWords campaign set up yet, our AdWords management company will take care of it for you. For existing campaigns, we’ll ensure a smooth transition from your previous agency. A Google Ads expert will be assigned to closely monitor your campaigns.
Competitor Campaign Analysis
Your competitors’ strategies can give you valuable insights into your campaigns. Our Google Ads management services include a thorough analysis of your competitors’ ads, keywords and landing pages to identify opportunities for improvement and stay ahead of the game.
Landing Page Design and Creation
Pairing effective ads and landing pages can significantly boost conversions. Build trust and credibility with well-designed pages that highlight your offerings. Our Google AdWords management agency tests and optimizes landing pages for better conversions.
Google Analytics provides valuable data on website traffic and user behavior. Our AdWords management company uses this data to optimize your campaigns for better results. We also provide detailed reports on key metrics such as impressions, clicks, conversions, etc.
Ad Retargeting
Reach potential customers who visited your website but have yet to convert. Our Google AdWords management services include setting up remarketing campaigns to target these users with customized ads, increasing the chances of converting them into paying customers and, ultimately, brand advocates.
Bid Management
Effective bid management goes beyond setting the highest price per click. Thrive’s Google Ads services focus on optimizing bids for optimal ad positions at a lower cost. With our AdWords management expertise, we adjust bids based on factors like time of day, location and device type.
Thrive’s Google Ad Management Implementation Process
Thrive follows a specific growth formula to ensure success for your campaigns:
- Step 1
Paid Search Analysis
Our Ads management services begin with a thorough analysis of your current or past AdWords campaigns to identify areas for improvement and ways to boost returns.
- Step 2
Campaign Setup
With a deep understanding of your business and target audience, we build your campaigns from the ground up or improve your existing ones for maximum performance.
- Step 3
Ad Variation Testing
Once the ad copy is finalized, our Google Ads agency specialists perform A/B testing to determine the best-performing ads.
- Step 4
Conversion Tracking
The ads will be monitored to identify which groups generate the highest number of leads and sales over a time period. Then, we will make adjustments to both the ad copy and landing pages to concentrate on the keywords with the best outcomes.
- Step 5
ROI Analysis
There are two phases to this process: removing non-performing keywords and finding new ones to experiment with. This phase includes testing different landing pages, optimizing ad placements and tweaking budgets to achieve maximum ROI.
- Step 6
Maintenance and Reporting
Google Ads is constantly evolving, and our Google Ads company stays on top of any changes that may affect your campaigns. We also provide regular reports so you can stay informed about the progress of your campaigns.
Why Choose Thrive for Your AdWords Management Services
Benefit From the Expertise of a Certified Google Partner
As a certified Google Partner, Thrive has proven expertise in managing successful AdWords PPC management campaigns. For over 16 years, we have provided exceptional PPC management services to our clients with a focus on ROI-driven results.
Choose our Google Ads agency to benefit from:
Campaign Tracking and Reporting
View live reports on your campaign’s performance anytime, anywhere. Thrive’s reporting dashboard provides detailed insights into your campaign’s progress so you can track important metrics and know where your budget is going.
Transparent Data Analysis
When you choose us as your Google Ad agency, you’ll get a dedicated manager to oversee all aspects of your campaigns. From setup to ongoing optimization, your manager will provide personalized support and guidance at every step.
Expert Consultations
Thrive takes a holistic approach to Google AdWords management. In addition to PPC management, we offer valuable recommendations on website design, search engine optimization (SEO) and other digital marketing strategies.
Certified Google Analytics Partner
Our Google Ads management agency’s experts are vetted by Google and capable of creating scalable analytics solutions for your campaigns. We assist with data collection, testing, reporting and dashboard services for business websites.
Diverse Domain Expertise
Our Google Ad agency has worked with businesses of all sizes and across various industries. This allows us to tailor our Google Ads management services based on niche-specific strategies and best practices.
Make Sound Business Decisions
Gain clarity on industry jargon, metrics and other information related to your PPC campaigns. Our Google Ads experts provide detailed explanations so you can understand reports and make informed decisions for your business going forward.
Google Ads Management FAQs
WHAT IS THE DIFFERENCE BETWEEN SEO AND GOOGLE ADS?
Search engine optimization (SEO) is optimizing your website to rank organically in search engine results. In contrast, Google Ads allows businesses to pay for placement at the top of those search results. While SEO is a long-term strategy, Google Ads delivers immediate visibility, making it a key tool for driving fast, targeted traffic.
HOW MUCH SHOULD I SPEND ON GOOGLE ADS?
There’s no universal answer. Many businesses begin with a small daily budget and increase it once they see a positive return. Google Ads campaign management can help determine the most cost-effective spending strategy to meet your unique goals.
ARE GOOGLE ADS EFFECTIVE FOR SMALL BUSINESSES?
Yes. Small businesses can compete in local markets with limited resources using well-targeted ad campaigns. A Google Ads agency for small business can provide tailored strategies that focus on high-converting keywords and relevant audiences.
WHAT’S THE BENEFIT OF WORKING WITH A GOOGLE ADS EXPERT INSTEAD OF DOING IT MYSELF?
Google Ads is easy to launch but hard to master. Working with professionals like a Google Ads PPC agency gives you access to advanced tactics and strategic decision-making that drive better ROI than a DIY approach.
HOW DO I KNOW MY ADS ARE WORKING?
Google Ads provides metrics like impressions, clicks and conversions. A reputable provider of Google AdWord services can help you interpret those numbers to understand performance and measure success against business outcomes.
CAN I RUN ADS IN OTHER LANGUAGES OR COUNTRIES?
Absolutely. Google Ads supports multiple languages and geographic locations. You can segment audiences by region, language or interest to broaden your reach or localize your campaigns. Many AdWords marketing agency partners help businesses effectively expand their advertising to international markets.
IS GOOGLE ADS ONLY FOR ECOMMERCE BUSINESSES?
Not at all. Service-based businesses, local shops, B2B providers and even nonprofits can benefit from Google Ads. Companies use it to generate leads, increase phone calls, grow email signups and drive foot traffic. A knowledgeable Google Ads marketing services provider can match the ad format to your goals.
HOW DOES REMARKETING WORK IN GOOGLE ADS?
Remarketing targets users who have already visited your website but have not converted. With Google Ads retargeting services, you can re-engage those visitors with tailored ads to bring them back and complete a desired action.
HOW DO I CHOOSE BETWEEN GOOGLE ADS COMPANIES?
Start by evaluating experience, case studies and whether their services align with your goals. Look for transparency, industry certifications and strategic flexibility. The best Google Ads expert agency also offers personalized support and regularly communicates results.
DO I NEED BOTH SEARCH AND DISPLAY ADS?
It depends on your goals. Search ads target high-intent users looking for solutions, while display ads build brand awareness and retarget interested prospects. Many AdWords services packages include a mix of both to support full-funnel marketing.
WHY IS GOOGLE ADWORDS PPC MANAGEMENT IMPORTANT?
Ongoing PPC management ensures that your campaigns are optimized for cost-efficiency. Without it, ad performance can drop, costs can rise and opportunities may be missed. A proactive team aligns your campaigns with evolving search trends and audience behavior.
WHAT SHOULD I LOOK FOR IN A GOOGLE ADS MARKETING AGENCY?
A great firm should provide more than just ad setup. Look for one that offers strategic guidance, campaign optimization and transparent reporting. The agency should have a proven track record of improving ad performance across platforms.
HOW CAN A GOOGLE ADS EXPERT AGENCY IMPROVE MY AD PERFORMANCE?
An expert agency brings deep knowledge of the platform’s algorithm, bidding strategies and creative best practices. They use data-driven insights so you get better results while minimizing wasted spend.
WHAT MAKES THE BEST GOOGLE ADS AGENCY STAND OUT?
The best Google Ads agency doesn’t just manage campaigns — it delivers measurable growth. Look for agencies that offer detailed reporting, a proven track record of ROI and substantial industry experience. A data-driven strategy and regular optimization are what set top firms apart.
HOW DO GOOGLE ADVERTISING SERVICES HELP MY BUSINESS GROW?
Google advertising services help your business connect with customers at the moment they’re searching. From keyword targeting to audience segmentation, these services drive leads, sales and brand awareness through various ad formats tailored to your goals.
WHAT SHOULD I EXPECT FROM A GOOGLE ADVERTISING AGENCY DURING ONBOARDING?
The onboarding process with a Google advertising agency should include a discovery session, campaign audit (if applicable), goal-setting and a timeline for launch. A transparent onboarding process is a key indicator of long-term performance and client satisfaction.
HOW DOES AN ADWORDS MARKETING COMPANY MANAGE BUDGETS EFFECTIVELY?
A Google Ads marketing agency analyzes performance trends, audience behavior and competitive metrics to optimize your ad spend. They help stretch your budget while improving results through continuous testing.
IS A GOOGLE ADS ADVERTISING AGENCY RIGHT FOR LOCAL BUSINESS CAMPAIGNS?
Yes. A Google Ads advertising agency can fine-tune your campaigns for geographic targeting and local intent keywords. This makes it easier for local customers to find you when they’re ready to take action.
WHAT ARE THE BENEFITS OF HIRING AN ADWORDS MARKETING COMPANY FOR B2B CAMPAIGNS?
Professionals understand the longer sales cycles and complex funnels typical of B2B. They create account-based targeting strategies to convert professional decision-makers.
