Professional Social Media
Management Across Channels
Are your social media community management efforts falling short of expectations?
Social media is a “pay-to-play” environment that requires a cohesive game plan, 100% commitment and a well-defined budget.
On top of organic outreach, getting content in front of your target audience can be challenging without shelling out advertising money, whether for an ongoing campaign or a once-off sponsored post.
To maximize your online presence, Thrive Internet Marketing Agency weaves professional social media management services into your overall marketing strategy.
The right Facebook or Instagram management service can attract, nurture and convert followers into loyal customers. The campaigns we’ve implemented and overseen for our small business, enterprise and franchise clients are a testament to that.
Reach the right people with the right message at the right time with Thrive’s data-driven social media management solutions.
What Is Social Media Management?
Custom Strategies That Promote Stellar Customer Engagement
Social media management, sometimes called social media marketing management, is a branch of social media marketing (SMM) that covers planning, crafting and publishing content on social platforms. It involves regular social profile audits and audience research, which are essential to rolling out relevant content.
As social media evolves, market players must maintain each channel’s core purpose: the trifecta of connection, communication and community.
At Thrive, we take a holistic approach to managing our clients’ social media accounts successfully. Our social media management company combines organic and paid solutions to deliver the most efficient and profitable results.
Sprout Social data revealed that 57% of consumers will follow a brand's social page to learn about new products or services. As such, brands should ensure they’re posting content that satisfies connection and encourages communication while building community, instead of merely posting promotions for users without any thought.
Integrated Processes for Maximum Impact
Social media marketing entails more integrated processes to ensure an interconnectedness between your customer,
your content and your company. Simply sharing links to your content or web pages on your
social channels is not enough if you hope to achieve results for your social media activities.
Aside from fully understanding and learning the social media management definition by heart, you should master its major processes, too. This will assist you in better understanding how to leverage social media marketing to gain a competitive advantage and effectively bolster your entire marketing strategy.
Here’s what your social media management game plan must include:
-
Strategy Creation: The map or plan containing your social media goals, steps to achieve them, a corresponding timeline and metrics to track progress
The social media management definition isn't complete without a mention of strategy. It helps you visualize what business social media management looks like for you. Some major factors to consider are which platforms to capitalize on, who your target audience is, what types of content to produce, what key performance indicators (KPIs) to measure and which social media management software to use.
-
Inbound Engagement Monitoring: The process of responding to comments, questions and interactions with all social media content and profiles and continuing conversations initiated by followers.
Studies show that an average of two-thirds of consumers desire a connection with brands. It makes sense, then, to strive to facilitate two-way communication every chance you get. This is true for all of your social platforms, even when you're deploying Instagram management services or exploring TikTok management solutions using mostly video content.
-
Analytics Monitoring: The gathering and checking of data against metrics to ensure the accomplishment of results
Let data drive your corporate, multi-location business or franchise social media management campaigns. You can monitor important metrics on your chosen platforms, such as engagement metrics (likes, shares and comments), impressions and click-through rates (for targeted social ads).
Why You Need Social Media Management for Business
Online Solutions That Make Your Brand Stand Out
Social media profile management is an integral part of any digital strategy, which is why it is often tackled at a business or brand's launch.
There are several elements to navigate and implement if you hope to succeed across social platforms. Consider how social media management for small businesses alone requires you to create an overarching strategy, post and schedule high-quality content, respond to customer comments, engage with users and set up paid advertising campaigns.
It begs for its own budget, tools and even a team of strategists and specialists!
Balancing all these moving parts is what social media management is about.
For many businesses, giving up the resources required to carry out full-scope Facebook or LinkedIn management services in-house is a tall ask.
The additional costs of, for instance, YouTube management or Pinterest management services are likely not even a consideration. Social media management of each of these platforms requires bandwidth that many businesses simply don’t have.
Enjoying the Benefits – Minus the Burden
While it’s crucial to understand the true effort and cost involved in social media marketing, you should also be aware of the incredible benefits a well-rounded strategy can bring. If you want these benefits at a fraction of the cost, consider how an expert social media management agency is uniquely positioned to support you.
When brought in-house, social media engagement management rarely gets the attention it deserves and the strategic input it needs to be successful.
Why waste your chance to raise brand awareness, generate leads and drive sales by trying to do it alone and falling short?
The Smart Choice Is To Invest in the
Best Social Media Management Company
Partner with an expert social team with experience and success in deploying the social campaigns and strategies your business needs.
Many professionals rely on software and tools to get the job done. While the best social media management tools certainly help streamline processes, they can’t replace the knowledge and capabilities of specialists.
Thrive provides you with an experienced social media and content management team that aligns efforts with your holistic marketing strategy and delivers content that speaks directly to your target audience, driving reach and engagement.
As a leader among social media management companies, we deliver an all-encompassing service to all types of businesses.
How the Best Social Media Marketers Achieve Their Clients’ Goals:
Your content is tailored to the needs and preferences of your target audience.
-
You never miss an opportunity to respond to questions or continue conversations initiated by customers or followers.
-
Your social media management budget is well-appropriated and prudently managed.
-
Your social media management service package can be divided into organic and paid social, depending on your priorities.
-
Nuances can be applied while keeping multi-channel efforts unified.
Your Search for the Best Social Media Management
Company Ends Here
Thrive offers comprehensive Facebook and Instagram strategies as well as TikTok and YouTube management. With proven processes and platform expertise, we keep your messaging consistent while driving measurable results across every location.
Furthermore, we integrate our social media follower growth tactics into your email marketing campaigns for targeted reach and engagement.
We also align your social strategy with your website optimization tactics to help increase site traffic and boost your conversion rate. In this way, your social media strategy is supported by your other marketing strategies and vice versa.
5-Star Social Media Management Strategies
You Can Rely On
Gain Exceptional Returns From Expert Organic and Paid Efforts
Since 2005, clients from various industries have proven the viability of Thrive's platform marketing strategies. Our results-driven solutions have raised us to the status of a leader among social media management companies.
Our dedicated team of account managers, strategists and content specialists works closely together to provide you with tailored enterprise and small business social media management strategies that deliver measurable ROI.
Organic vs Paid Social: What’s the Difference?
Choose the Right Channels and Tactics That Work for You
When it comes to organic and paid social, which one do you need? It’s important to know the difference, as not all your “social media management near me” agencies that show up in the search results will be proficient in both strategies. These two social marketing tactics often work together as complementary aspects in your strategy.
Here’s the difference between these two distinct types of social media management tactics and how they are used in a strategy:
Below are some of the main purposes of social media marketing management based on type:
Organic Social
For raising brand awareness
For creating a community on social media 
Ideal for audiences in the research phase of their buying cycle
Helps you retain and maintain a relationship with existing customers
Paid Social
For sending users to your site
For driving leads to landing pages 
Ideal for audiences interested or deciding to purchase your product or service
Complements other paid advertising options like search engine marketing (SEM) and Amazon marketing
So, should you focus on one or the other, or do you need a mix of both? It can be a challenge to get content in front of social media users without a budget. While the benefits of organic social marketing service are worth the time investment, a boosting budget – no matter how small – is always helpful for kickstarting your campaign.
Partner with a social media firm that can tackle both organic and paid social campaigns.
At Thrive, we have organic and paid social strategists so we can match clients with the best expert for their specific needs. We identify the right platform for your growth, monitor results and make changes based on the data. In the long run, partnering with us can be more efficient and effective.
Types of Social Media Management for Business Owners
A Trusted Partner for Companies of All Types and Sizes
The best social media management agencies can tailor any solution to your specific niche, from organic Facebook and
Instagram marketing to YouTube and Twitter advertising. At Thrive, we conduct comprehensive research to identify the most profitable social platforms for your business, the overarching strategy and the targeted campaigns that are right for you and align with your business goals.
There may be a universal social media management definition, but different industries adopt the components that work for them. Our social media management offering includes:
Our social media management offering includes:
In some instances, other digital marketing firms partner with us to propel their clients' presence and engagement on the social web. They achieve this by using our white label social media management packages.
This is our unique social media management for agencies offering, which allows us to support digital marketers who are still building out their social management teams and service offering.
Social Media Platforms Thrive Helps Manage
Reach Your Niche Market Audience With a Robust Online Presence
Different platforms call for different measures. As an award-winning social media management firm, we take on this challenge. Our diverse portfolio allows us to serve those seeking an Instagram management agency or go toe-to-toe with YouTube management companies. But our biggest strength is in tying everything together to drive the best results.
Boasting over 2 billion daily active users, Facebook has sufficient reach to support social media management for everything from small business clients to large corporations. Its main appeal lies in its low-cost marketing, exact targeting and organic follower engagement. Maximize these benefits when you sign up for our Facebook management services. Our social media management company offers strategy recommendations, content development, comment monitoring for social content and paid advertising, among others.
Hop into the conversations that matter to your target audience, advocate causes your company believes in and cultivate an online community on X (formerly Twitter). This chatty app is conducive to expanding your outreach and establishing your brand personality. Whether it's large enterprise or small business social media management you require, our Twitter management experts support you in devising a cohesive, channel-specific strategy.
About 46.8 million Instagram users in the U.S. have purchased a product on the visual storytelling app. Adapt social media marketing management on this platform to achieve your sales goals. Our Instagram management agency has extensive experience in optimizing vanishing and user-generated content. We handle it all, from gallery posts and Instagram stories to interstitial ads.
LinkedIn is an optimal place to build business-to-business (B2B) partnerships. We take advantage of its native social media management software solutions to employ lead-generating enterprise social media management. Our array of LinkedIn management services are designed to bolster your brand credibility, demonstrate your thought-leadership, edge out your rivals and gain market trust.
YouTube’s commercial success is well-documented, but its emergence is tied to how it yields relevant videos to user searches. Your brand can take part in this cultural moment by embedding technical search engine optimization (SEO) best practices into your channel. Our YouTube management approach simplifies the steps for you, researching the most appropriate title tags and descriptions for your video uploads.
Pinterest Advertising
Improve your add-to-cart and checkout rates when you share your eCommerce catalog on Pinterest. No other social media management agencies are as committed as Thrive in strategically posting, optimizing and positioning your pins. Responding to inbound engagement like comments, questions and feedback is also a part of our social media management business strategy.
TikTok Management
Transitioning quickly as a rising star to a global platform, TikTok has taken social media by storm and helped level social media management for small businesses. Step up with TikTok for Business solutions that are well-designed for targeting, forging an authentic connection with and empowering the next generation. Entrust your social media content management to our specialists who understand how this massive platform works.
Thrive’s Social Media Management Services
Boost Engagement and Drive Qualified Leads
Social Media Marketing
Social platforms let you touch base with your target audience and promote your offerings at digital speed. But there’s a right way to boost your brand visibility and achieve your business goals, and it’s called social media marketing. Our social media management services include this process, which combines market research, strategy-building, consumer engagement and campaign-based social media marketing management.
Social Media Advertising
Choose the social strategy that keeps 63% of consumers clicking: paid social advertising! Leverage this lucrative trend and devise the best social media management game plan with Thrive experts. We select platforms where your target audience is found and create custom-built ads that appeal to them. Ad campaigns are aligned with your budget, turning clicks into purchases and maximizing your return on ad spend (ROAS).
Social Media Brand Management
What is social media management without brand management? From Facebook management to TikTok management, Thrive plans, executes and monitors organic and paid brand campaigns on multiple platforms. Our social media management company's custom solutions enable you to establish a positive brand image, amplify your reach and ramp up sales and profits.
Social Media Follower Growth
Forrester data shows that 80% of customers want to interact with brands using social media. Expand your market share and drive profitable results with our sustainable growth strategy. You can rely on our Facebook, Twitter and Instagram management services for an integrated approach that spans social media invite emails and website follower growth buttons.
Social Media SEO
Point visitors to your site or secure visibility for your links in social search results through proper social media optimization. With guidance from your dedicated social media manager, website links are distributed on your social profiles, increasing exposure and extending lifespan. Social media management firms ensure search engines can also index your organic post if they are relevant to people’s queries.
Website Design and Development
When you send people from your social pages to your website, ensure they will find it easy to use and navigate. As we manage social media accounts, we also check if your site is compliant with the Americans with Disabilities Act (ADA), functional and optimized based on best practices. Our web design and development team sets up a responsive and mobile-first digital home to boost conversions.
Video Production
Feature videos across your accounts to help users understand your product or service. Videos are a profitable addition to your marketing arsenal, and our in-house team is here to handle full production, which other YouTube management companies tend to outsource. We have masters of the trade to conceptualize, film, edit and finalize your ad, demo, explainer, event highlights or testimonials.
Social Media Content Writing
Research suggests that over 50% of consumers head off to social media to research products. Capture their attention with high-value, engaging posts crafted by Thrive’s social media content management and creation pros. We design organic social content that attracts interest and influences decisions among your followers, while paid social content drives traffic and potential leads to your site.
Social Media Reputation Management
Build a positive brand identity by maintaining goodwill with all stakeholders, responding to reviews and growing your following on social media. Incorporated into our solutions is online reputation management (ORM), which allows you to shape public perception on social platforms. Gain confidence as we gather votes of approval from your customers – a vital component of any business social media management strategy.What Is Social Media Management for Agencies
or White Label Social Media Management?
Create Top-Notch Content Tailored to Any Type of Follower
You’re probably familiar with most of the social media marketing services we’ve listed, but many people wonder about white label social management. It is social media management for agencies with limited capacity. This service allows standalone marketing companies that don’t have the social media manpower or expertise on-site to offer their clients social media management or marketing.
By partnering with our white label social media management company, you gain instant access to a full team of skilled strategists, content creators and platform specialists, without the overhead.
Leverage our proven systems and in-depth knowledge across all major platforms to deliver real results for your clients.
Our unique white label service provides our partners with the following benefits:
- Support for digital marketers who are still building out their social management teams and service offering
- Establishment of their brand by keeping all client-facing documents and communications branded with their name
- Ability to compete as a social media management agency instead of being just a Facebook, LinkedIn, YouTube or Instagram management agency
- Expansion of social media management business portfolio through the delivery of organic posts and targeted social ads from a capable white label social media management agency.
Why Choose Thrive for Your Social Media Management
Invest in Flexible Packages Customized To Meet Your Growth Goals
More and more small-business owners are choosing to collaborate with experts, as social media management is no easy feat. It requires meticulous attention and time to master. Here at Thrive, we cater to your specifications, no matter your industry, size of business or budget.
We aim to pass on to clients the benefits of knowing the ins and outs of each process through our almost two decades' worth of social media marketing background. Your search for “social media management near me” is over. Let our data-driven professionals manage and steer your social media accounts toward your desired results.
Below are some of the benefits you’ll enjoy:
Custom Social Marketing Packages
From content and engagement to strategy and analytics, Thrive manages small- and large-scale deliverables for clients each month. Our social media management agency does not skimp on the best social media management tools and tactics to meet, if not exceed, your expectations.
Extensive Subject Matter Expertise
Get matched with the best social media management strategists. We have the skill sets to cover all bases, whether you want pay-per-click advertising out of our LinkedIn management services or prefer organic posting from our Pinterest management services. We tailor social media management for small businesses, Fortune 500 companies and even franchisees.
Dedicated Account Managers
Consider Thrive’s social media management firm as an extended unit of your marketing team. As a direct or white label social media management client, an account manager will be working closely with you from start to finish. Think of your AM as your go-to person, providing you with an overview or the details of your progress.
Sharp Trendspotting
Tired of how past social media management companies have brought the same underwhelming results? Resistance to shifts in social media management service packages is a no-no within our agency. We are keen to spot, predict and stay on top of the most bankable trends and the best social media management tools that go with them.
“Quality Over Quantity” Focus
As with any other digital marketing process, social media content management is dynamic and always advancing. The teams that manage social media accounts stay flexible to the changes, adapting strategies and techniques accordingly. One of the most vital pivots we’ve made is to move from increasing posting frequency to crafting valuable content instead, in all our Facebook, Instagram and Twitter management.
