Increase Your Profit Margin With Amazon Sponsored Products Management
Are you looking to invest your hard-earned money into Amazon advertising? Over the years, Amazon has evolved from a platform to sell products with the option to advertise into an advertising platform that offers the ability to sell.
Today, Amazon sponsored products advertising is no longer optional, it’s a core requirement for success. Without a well-defined, data-driven strategy, even the best products can struggle to gain visibility and sales in Amazon’s increasingly pay-to-play environment.
Many businesses came to Thrive Internet Marketing Agency after trying to manage ad campaigns themselves and after working with other Amazon agencies — often with disappointing results. Thrive’s calculated approach to Sponsored Products management is designed to maximize your profitability while avoiding the costly pitfalls that many sellers encounter.
Here’s how our Amazon PPC agency removes any guessing from the equation:
- Our Amazon Ads certified experts help you set realistic goals.
- We establish a clear strategy that aligns with your unique business needs.
- Our Amazon PPC services aim to increase your ROI and decrease your advertising cost of sales (ACoS), where that’s the priority.
- We take a full funnel approach to guide shoppers through the complete customer journey.
- We utilize industry-leading third-party ad management tools to give you a competitive edge.
What Are Amazon Sponsored Products Ads?
Amazon Sponsored Product Ads are the most widely used ad type, appearing directly in search results and product detail pages (PDPs). They offer two main targeting options:
- Automatic Campaigns – Amazon’s algorithm decides what to target, allowing a broad reach and valuable keyword and/or Amazon Standard Identification Number (ASIN) discovery.
- Manual Campaigns – This Amazon cost-per-click (CPC) advertising option allows marketers to select specific keywords, ASINs and product categories, focusing ad spend on the most relevant, high-converting targets.
Manual Amazon CPC advertising is especially effective for bottom-of-funnel (BOF) targeting, where shoppers are closest to making a purchase. Manual campaigns often deliver the highest return on ad spend (ROAS) of any ad type, while auto campaigns help identify new high-performing targets.
With more placements available in search results than Sponsored Brands (SB) or Sponsored Display (SD), Sponsored Products can secure prime visibility. Amazon has also recently introduced an option to display these ads outside of Amazon, expanding its reach.
How Our Amazon Marketing Agency Keeps You Updated
At Thrive, we believe that great results come from great communication. OurAmazon marketing team develops a comprehensive Amazon listing optimization and advertising plan so you know exactly where your strategy is headed and why.
As part of your Amazon Sponsored Products campaign, we:
- Set clear month-over-month growth targets.
- We establish a clear strategy that aligns with your unique business needs.
- Provide detailed reports complete with key metrics, insights and recommendations.
Amazon Sponsored Brands Management
Maximize Sales. Minimize Ad Spend.
As an Amazon seller, leveraging Amazon Sponsored Brands ads is one of the most effective ways to build visibility and brand recognition on the platform. These banner-style ads (formerly HSA or Headline Search Ads) appear at the top of Amazon search results and in other prime placements, making them a critical element of any winning Amazon strategy.
Sponsored Brands ads feature your brand logo, custom headline and product images, creating powerful Amazon branded advertising that sets you apart from competitors. They can:
- Drive traffic directly to your Amazon brand store to showcase your full product range and encourage cross-selling.
- Be enhanced with video ads, delivering even stronger messaging and engagement, especially in saturated categories.
Unlike Sponsored Products ads, which are often used for bottom-of-funnel targeting, Amazon Sponsored Brands ads are effective for mid-funnel awareness and differentiation. Our Amazon PPC experts recommend running them alongside Sponsored Products ads and Sponsored Display ads as part of a full-funnel Amazon advertising campaign.
Whether your goal is brand awareness, driving traffic or boosting conversions, we strategically integrate Amazon Sponsored Brands ads into your broader Amazon advertising mix to guide customers smoothly from discovery to purchase.
Partner with us and our Amazon PPC management specialists will ensure your brand message reaches the right audience at the right time.
Amazon Sponsored Display
Turn Clicks Into Conversions
Amazon Sponsored Display ads (sometimes referred to as Amazon Product Display ads) are a versatile way for sellers to reach shoppers both on and off Amazon. They can appear on product detail pages, Twitch, Prime Video and other Amazon-owned properties, making them an important piece of a balanced Amazon advertising strategy.
Our PPC advertising experts leverage Sponsored Display ads to keep your brand visible at every stage of the customer journey. Whether you’re an Amazon Professional Seller or an Amazon Brand Registered seller, these ads can target:
- In-market audiences actively searching in your category
- Interest and lifestyle audiences with specific passions or buying habits
- Contextual placements on related ASINs or product categories
- Remarketing for shoppers who viewed your product or a competitor’s similar item
We set up Amazon Attribution to measure how outside channels contribute to your Amazon sales. This can include traffic from search ads, display campaigns or even Facebook Messenger ads managed by our social media advertising specialists. When it makes sense, we also tap into the Brand Referral Bonus Program to help you earn more from external traffic.
By integrating Sponsored Display into your broader Amazon PPC management, we build campaigns that drive visibility across multiple touchpoints, ensuring shoppers see you from the first click to the final purchase.
Ready To Grow Your Amazon Sales?
Don’t let your products get lost in a crowded marketplace. As an experienced Amazon PPC agency, we can help you create and manage Sponsored Display campaigns that convert browsers into buyers.
Contact our team of PPC and social media specialists today to start building a smarter, full-funnel Amazon advertising strategy that drives measurable growth.
Amazon Video Ads
Win Over Mobile Shoppers and Increase Brand Engagement
Amazon video ads are one of the fastest ways to grab a shopper’s attention and make them stop scrolling. They can be used within Sponsored Brands and Sponsored Display ads, giving you flexibility to reach Amazon buyers wherever they are in their shopping journey.
In competitive categories, video ads have become one of the most effective ways to:
- Communicate product benefitsmore effectively than static images
- Capture attention in crowded search results
- Improve engagement and click-through rates by showing your product in action
When done right, video ads can become an impactful Amazon sales tool that turns curiosity into conversions.
Our Amazon marketing agency’s PPC advertising experts use video ads to showcase your product’s unique features, tell your brand story and connect with shoppers emotionally. We collaborate closely with our experienced videographers to create video content that’s visually striking and optimized for Amazon’s ad formats.
Let’s keep your products memorable and your brand competitive. Contact us today to jumpstart your Amazon PPC management.
Amazon Vendor Central Management
Boost Product Visibility and Drive Bulk Sales With Impactful Campaigns
As an experienced Amazon PPC agency, we can also assist clients who want to wholesale their products to Amazon. So you want to be a first-party seller who acts as a supplier by selling in bulk to Amazon? Take advantage of our Amazon marketing agency’s resources and tools that will help you get the most ROI.
Targeted Campaigns
We develop customized ad campaigns to directly promote your wholesale product lines through Amazon Vendor Central. As part of our Amazon PPC management services, we identify the best placements to drive bulk conversions and increase purchase volume. These campaigns are structured to meet Vendor Central requirements while maximizing your exposure and profitability.
Clarity on Fees
Vendor Central's fee structure can be complex, but we break it down clearly so you can make informed decisions. Our role as a trusted Amazon advertising company includes helping you anticipate costs such as chargebacks, co-op fees and freight allowances. Understanding all expenses up front protects your margins and allows you to invest more confidently in growth.
MAP Contract Guidance
MAP contracts require both strategy and precision to maintain competitiveness without violating terms. Our Amazon PPC advertising services include campaign structuring that respects pricing guidelines while still generating traction. We help you build ad plans that work within these rules without sacrificing visibility or sales velocity.
Personalized Consultations
We meet directly with your team to address the nuances of operating in Vendor Central. With support from our Amazon PPC marketing services, you gain clarity on your pricing, positioning and product promotion strategies. This guidance helps you confidently scale in a competitive wholesale landscape.
Cost Transparency
We show you the actual cost of selling on Amazon beyond just ads and fees. Our expertise in Amazon pay per click services allows us to connect the dots between logistics, performance data and profitability. We also integrate this financial analysis with our Amazon PPC management agency insights to help you determine where to scale and where to cut back.
MAP Monitoring
It's not enough to set MAP policies — they need enforcement to protect your brand. Our team uses advanced tracking and real-time data to support your Amazon pay per click advertising strategy while maintaining compliance. We also deploy proactive alerts to identify violations, so your product value remains consistent across all sellers.
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